Press Releases - Binary Fountain

Press Releases

December 07, 2017

Binary Fountain Named “The App Directory Partner of the Year” for the Yext Explorer Awards

Binary Fountain was honored for its breakthrough integration with Yext, helping patients find updated and accurate physician information online MCLEAN, Va. – Dec. 7, 2017 – PRLog — Binary Fountain (http://www.binaryfountain.com/), the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today that Yext, Inc.,…

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Binary Fountain was honored for its breakthrough integration with Yext, helping patients find updated and accurate physician information online
MCLEAN, Va. – Dec. 7, 2017 – PRLog — Binary Fountain (http://www.binaryfountain.com/), the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today that Yext, Inc., (http://www.yext.com/) the leader in digital knowledge management, has named Binary Fountain “The App Directory Partner of the Year” for its first-ever Explorer Awards. The App Directory Partner of the Year award recognizes a breakthrough integration with Yext that connects digital knowledge throughout organizations, creating time-saving efficiencies and opportunities for growth. Binary Fountain was specifically acknowledged for its seamless App Directory integration with Yext, helping patients find updated and accurate information about physicians as they move across health systems, physician practices and healthcare organizations.

“Yext has been a critical partner for Binary Fountain, and we are thrilled to be recognized by Yext as ‘The App Directory Partner of the Year,'” said Ramu Potarazu, president and CEO of Binary Fountain. “This award further highlights Binary Fountain’s commitment to transparency and reputation management amongst healthcare providers and consumers across the world.”

Binary Fountain’s App Directory integration with Yext enables healthcare marketing teams to seamlessly accelerate and integrate data between Binary Fountain’s Binary Health Analytics, which helps healthcare organizations improve patient experience and reputation management, and Yext’s Healthcare Knowledge Engine, a purpose-built digital knowledge management solution designed to help health systems of all sizes solve their office, facility, and physician digital knowledge challenges. With healthcare consumerism on the rise, healthcare systems, hospitals and physician practices are recognizing the need to manage their online reputation and physician data across online rating and review sites, social media, search and other online sources.

“We’re proud to partner with Binary Fountain, one of healthcare’s leading innovators.  Binary Fountain leverages Digital Knowledge Management to ensure transparency across healthcare ratings and reviews sites,” said Brian Distelburger, co-founder and president of Yext. “Through Binary Fountain’s integration with the Yext App Directory, healthcare providers can increase engagement, build loyalty and trust among patients and drive operational growth.”

The Yext Explorer Awards honor the companies and people defining the future of digital knowledge management — a growing field that fuels intelligent technology by putting businesses in control of all of the public facts about their brand that appear across the intelligent ecosystem. The Explorer Awards recognize companies and people who challenge themselves to think differently about the future of their business and industry.

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

About Yext
Yext is pioneering a new category called Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings® Network. Yext Listings, Pages, and Reviews enable businesses around the globe to facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.

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Media Contact
Michiko Morales (on behalf of Binary Fountain)
michim@gabrielmarketing.com
571-455-9996

About the Author

Kayla Zamary
Marketing

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December 05, 2017

Binary Fountain Unveils Results of the “Healthcare Consumer Insight & Digital Engagement” Survey

New survey on how patients find and evaluate their physicians provides fresh look into their use of ratings and review sites and what matters most to them about the patient experience  MCLEAN, Va., December 5, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online…

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New survey on how patients find and evaluate their physicians provides fresh look into their use of ratings and review sites and what matters most to them about the patient experience 

MCLEAN, Va., December 5, 2017 Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, today released the findings of the “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an up-to-date view into how patients search and evaluate their physicians, the survey, conducted by OnePoll and commissioned by Binary Fountain, shows that healthcare consumers continue to depend on online ratings and reviews and highly value the non-clinical aspects of their patient experience.

Online ratings and review sites are highly influential 

What’s common practice for restaurants, hotel stays and Amazon purchases, is now prevalent in a person’s experience with their healthcare providers. Today, healthcare consumers value online ratings and reviews because they provide unfiltered, transparent patient feedback necessary to find the right physician or hospital. The survey results reflect the impact of online ratings and review sites and the rise of healthcare consumerism.

  • 95 percent of respondents find online ratings and reviews “somewhat” to “very” reliable.
  • 75 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician.
  • 30 percent of consumers share their personal healthcare experiences via social media and online ratings and review sites.

Of the respondents that have utilized ratings and review sites when choosing a doctor, many selected Google as a primary source (34 percent), followed by Healthgrades (17 percent), Consumer Health Ratings (13 percent), Rate MDs (13 percent) and Yelp (12 percent).

Millennials like to share their healthcare experiences online

The survey showed that consumers between the ages of 25-34 are the most active over social media and are more inclined to share their healthcare experience online. In fact, 60 percent of respondents ages 25-34 say they share their physician/hospital experiences via online platforms, including social media and online reviews. With the focus on patient-centric care, hospitals have begun to monitor and review social media posts as they do customer support calls. The survey finds that for all age groups (except for the 18-24 age range), Facebook is the most used channel to share their healthcare experiences. For consumers between the ages of 18-24, Twitter is the most used social media channel to share their healthcare experiences.

“Health” and “care” belong together when it comes to consumer expectations 

In today’s experience economy, patients have an expectation that hospitals will provide the best possible standard of care. If these expectations are not met, patients have a multitude of channels to share their thoughts, ratings and reviews. Simply put, patient experience and online reputation impact each other. As such, the “Healthcare Consumer Insight & Digital Engagement” survey examined, through multiple-answer questions, what factors matter most to patients when rating or evaluating a physician. The survey results revealed:

  • 48 percent of Americans, across all age groups, selected “a friendly and caring attitude” as the most important factor.
  • Whereas, 42 percent of Americans selected “thoroughness of the examination” followed by 40 percent of Americans who selected “ability to answer all my questions” as the most important factor.
  • Overall, 54 percent of women believe “a friendly and caring attitude” is the most important factor, while 43 percent of men believe “ability to answer all your questions” is the most important factor.

Time is a pain point for patients

Across the board, patients mentioned “time” as the most frustrating issue about visiting the doctor. The survey results show:

  • 48 percent of all ages 25 and above selected “wait time” as the most frustrating thing about visiting the doctor.
  • 41 percent of millennials between the ages of 18-24 selected “having to schedule an appointment” as the most frustrating thing about visiting a doctor.
  • In fact, millennials between the ages of 18-24 are three times more likely to be frustrated with “having to schedule an appointment” than any other age group.

When asked “what is one thing they think their doctor could do better,” nearly half (48 percent) of the respondents wrote quantitative time-related recommendations. Some responses include: reduced wait time, better scheduling of appointments, stop overbooking appointments, offer more availability, respond to patient calls faster, etc. In addition, more than a quarter (27 percent) of the respondents mentioned qualitative time-related recommendations, such as: make time to be friendlier and more caring, spend more time listening to my concerns and answering my questions, as well as, take the time to provide a better bedside manner, etc.

“The survey results verify that online ratings, reviews and social media need to be carefully monitored and evaluated by healthcare providers to remain competitive in today’s healthcare market,” said Aaron Clifford, senior vice president of marketing at Binary Fountain.  “Industry research shows online ratings and reviews do not indicate quality outcomes of the healthcare providers, however, they do provide insights on how patients are experiencing various aspects of care. Now more than ever before, healthcare organizations need to proactively manage their online reputation in an effort to improve patient experience and increase patient retention.”

To learn more about the survey results and download an infographic, visit: http://bit.ly/2AOppXM.

Survey Methodology

Sponsored by Binary Fountain, the “Healthcare Consumer Insight & Digital Engagement” survey was conducted by OnePoll, a marketing research company specializing in online quantitative research and polling, between July 14-19, 2017. Feedback was obtained from more than 1,000 U.S. adults who have a physician.

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources. Through Binary Fountain’s signature solutions — Binary Health Analytics, Binary Star Ratings and Provider Social Index® — Binary Fountain provides healthcare organizations with actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout their organization, and engage with their patients through innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow Binary Fountain on Twitter @binaryfountain.

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Contact

Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
571.455.9996

About the Author

Kayla Zamary
Marketing

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August 15, 2017

Binary Fountain and Kyruus Announce Partnership to Enhance Patient Acquisition and Engagement for Health Systems

The seamless integration of Binary Star Ratings and Kyruus ProviderMatch for Consumers will enable health systems to better educate, inform, and engage their patients online MCLEAN, Va. & BOSTON–(BUSINESS WIRE)–Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry,…

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The seamless integration of Binary Star Ratings and Kyruus ProviderMatch for Consumers will enable health systems to better educate, inform, and engage their patients online

MCLEAN, Va. & BOSTON–(BUSINESS WIRE)–Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, and Kyruus, a leader in provider search and scheduling solutions for health systems, announced today a new partnership that helps healthcare organizations increase online patient acquisition and improve patient experience.

The partnership creates a seamless integration between Kyruus’ ProviderMatch for Consumers, a web-based provider search and scheduling solution health systems embed in their websites, and Binary Star Ratings, a healthcare transparency solution. The integration will also be available to health systems leveraging the ProviderMatch APIs to power their online search experiences. The integration answers health systems’ needs for enhancing provider directory pages – helping patients select the right providers through advanced search, online ratings and reviews, and appointment scheduling.

With healthcare consumerism on the rise, health systems and healthcare providers are recognizing the need to proactively manage their online reputation to acquire and engage new and existing patients. Using a health system’s existing CG-CAHPS or HCAHPS patient experience surveys, Binary Star Ratings converts the patient responses into online ratings and reviews that are published on provider directory pages. The partnership provides a turnkey solution with Binary Fountain directly feeding verified reviews and star ratings onto the provider profiles within ProviderMatch. The high volume of online reviews helps boost provider profiles in search engine results.

“Our commitment to advancing reputation management and patient experience in the healthcare industry is further reinforced through this unique partnership with Kyruus,” said Ramu Potarazu, president and CEO of Binary Fountain. “Together, Binary Fountain and Kyruus will continue to lead healthcare consumer innovation, helping healthcare organizations engage patients who are making one of the most important decisions in their journey – selecting the right provider for their care.”

Through its multi-channel platform for access centers, consumers, and referral networks, Kyruus helps health systems optimize patient access across multiple points of entry. Its consumer-facing solution enables health systems to display comprehensive provider profiles and offer robust provider search capabilities on their websites to attract consumers and convert demand. Through the digital integration between Kyruus and Binary Fountain, health systems can offer consumers an even richer, more informative online experience.

“Healthcare consumers are increasingly searching for providers online and seeking the digital experiences they’ve become accustomed to in other industries,” said Julie Yoo, Chief Product Officer and Co-Founder of Kyruus. “Our partnership with Binary Fountain enables health systems to implement transparency programs and enhance their provider profiles with patient ratings and reviews, so that consumers can make more informed healthcare decisions.”

Both Kyruus and Binary Fountain are venture backed by Providence Ventures—the venture capital arm of Providence St. Joseph Health, one of the largest not-for-profit health systems in the United States. Providence is also a mutual customer of the two companies.

Alongside Providence, the University of Miami Health System (UHealth) will be among the first adopters of the integrated solution. “As we innovate and enhance patient access online, it’s important for us to be able to meet consumer demand for reviews from fellow patients,” said Roymi Membiela, Chief Experience Officer and Associate VP of Marketing & Communications at UHealth. “We’re excited that this integration will give us an automated way to showcase these reviews in our online provider profiles.”

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

About Kyruus

Kyruus delivers proven provider search and scheduling solutions that help hospitals and health systems match patients with the providers best suited to care for them. The ProviderMatch suite of solutions—for consumers, access centers, and referral networks—enables a consistent patient experience across multiple points of access, while aligning provider supply with patient demand. The company’s proprietary provider data management platform forms the foundation of its solutions, powering them with accurate data by coupling data processing with administrative applications. To find out why a Better Match Means Better Care, please visit www.kyruus.com.

 

Contacts

Binary Fountain
Kenneth Brooks, 202-550-5725
kbrooks@binaryfountain.com
or
Gabriel Marketing Group
Jacob Westfall, 440-823-2738
JacobW@gabrielmarketing.com
or
Aria Marketing for Kyruus
Danielle Johns, 617-332-9999 ext. 241
djohns@ariamarketing.com

 

About the Author

Kenneth Brooks

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June 14, 2017

Binary Fountain Joins Launch of New “Yext App Directory,” Accelerating Seamless Data Integration for Healthcare Marketers

Binary Fountain selected as one of the first healthcare technology providers to participate in Yext’s App Directory MCLEAN, Va., June 14, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the launch of its…

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Binary Fountain selected as one of the first healthcare technology providers to participate in Yext’s App Directory

MCLEAN, Va., June 14, 2017 Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the launch of its self-service integration app in Yext’s newly launched App Directory. Binary Fountain is the only healthcare reputation management provider in the U.S joining the Yext App Directory. The app integration further advances both organizations’ commitment to helping healthcare marketers engage and acquire patients and manage brand loyalty.

With the new app available in the Yext App Directory, healthcare marketing teams can accelerate data integration between Binary Health Analytics, which helps healthcare organizations improve patient experience and reputation management, and Yext’s Healthcare Knowledge Engine, a purpose-built digital knowledge management solution designed to help health systems of all sizes solve their office, facility, and physician digital knowledge challenges, and ultimately attract new patients. The integration app helps ensure accurate information by seamlessly syncing updated provider data between the platforms. With healthcare consumerism on the rise, healthcare systems, hospitals and physician practices are recognizing the need to manage their online reputation and physician data across online rating and review sites, social media, search and other online sources.

“As the healthcare industry continues to see increased growth in healthcare consumerism, Binary Fountain is excited to be one of the first healthcare technology providers to be included in the launch of the Yext App Directory,” said Ramu Potarazu, president and CEO of Binary Fountain. “Through our exclusive partnership with Yext, Binary Fountain will continue to provide healthcare organizations with a holistic approach to engaging patients throughout their journey.”

Through integrations with more than 20 leading enterprise solutions, the Yext App Directory makes the enterprise more intelligent by integrating digital knowledge seamlessly throughout an organization, while creating more opportunities for growth and time-saving efficiencies.

“Digital knowledge is fueling the search for healthcare online. Binary Fountain’s integration in the Yext App Directory helps healthcare systems extend the power and reach of their brands and drive consumer engagement,” said Marc Ferrentino, chief strategy officer at Yext. “Together with Binary Fountain, we are committed to helping healthcare providers enhance patient acquisition and loyalty.”

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

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Contact

Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
571.455.9996

About the Author

Kayla Zamary
Marketing

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May 04, 2017

Binary Fountain Appoints Healthcare Industry Leader Aaron Clifford as Senior Vice President of Marketing

Binary Fountain taps digital marketing leader to increase brand awareness and accelerate growth McLean, Va., May 4, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the appointment of Aaron Clifford as senior vice…

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Binary Fountain taps digital marketing leader to increase brand awareness and accelerate growth

McLean, Va., May 4, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the appointment of Aaron Clifford as senior vice president of marketing. In this role, Clifford will lead all marketing functions, including brand strategy, demand generation, product marketing and customer advocacy services. A respected digital marketing leader with more than 15 years of experience in the healthcare industry, Clifford most recently served as the senior director of digital marketing solutions for HCA, one of the nation’s leading providers of healthcare services.

“We are thrilled to add Aaron to our Binary Fountain family as we continue to grow and increase our leadership in healthcare,” said Ramu Potarazu, president and CEO of Binary Fountain. “His extensive depth of knowledge in digital marketing and healthcare consumerism, coupled with his proven track record for spearheading a reputation management strategy across an entire healthcare system, makes Clifford a tremendous asset to Binary Fountain and healthcare organizations evaluating reputation management and transparency solutions.”

Prior to Binary Fountain, Clifford served in a number of leadership roles during his 14-year career at HCA. Most recently, he oversaw the evaluation of new digital marketing solutions and services while setting a vision for the long-term technical needs of digital marketing. He also helped build HCA’s first corporate IT online marketing team, leading their web and social media services departments, and created the vision for the organization’s enterprise-wide reputation management program. Throughout his tenure, he oversaw the management of 800 websites, servicing 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. His experience leading the evaluation and implementation of a wide range of digital marketing solutions provided him valuable insights into identifying best of breed solutions, positioning him well for his current role at Binary Fountain.

“Throughout my professional career, I’ve had the opportunity to work with and review several reputation management solutions, and nothing has compared to Binary Fountain and their healthcare-specific Natural Language Processing capabilities, online review management functionality, customer service and healthcare expertise,” said Clifford. “I am excited to join the Binary Fountain team as they continue to grow their leadership in reputation management and expand their impact on healthcare consumerism and patient experience.”

Binary Fountain’s healthcare-focused platform tracks and analyzes over 10 million patient reviews from online rating and review sites, social media, CG-CAHPS and HCAHPS and other surveys, garnering nearly 50 million unique insights. The platform also tracks 500,000 physicians. Through its signature solutions — Binary Health Analytics, Binary Star Ratings and Provider Social Index® — Binary Fountain helps healthcare organizations engage healthcare consumers to uncover and act on patient insights to improve reputation management, patient experience and impact revenue. Currently Binary Fountain’s solutions have been used by more than 2,800 healthcare facilities nationwide. 

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

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Contact
Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
703-246-1472

About the Author

Kayla Zamary
Marketing

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May 01, 2017

Binary Fountain and Spartanburg Regional Healthcare System to Co-present at the Healthcare Marketing & Physician Strategies Summit

Andrew Rainey, EVP of Binary Fountain, and Mary Reid of Spartanburg Regional Healthcare System, will host a session, titled “Impacting the Patient Experience with Online Feedback” MCLEAN, VA (PRWEB) MAY 01, 2017 WHAT: The 2017 Healthcare Marketing & Physician Strategies Summit is a unique learning and networking opportunity that brings together elite healthcare marketing, strategy…

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Andrew Rainey, EVP of Binary Fountain, and Mary Reid of Spartanburg Regional Healthcare System, will host a session, titled “Impacting the Patient Experience with Online Feedback”

WHAT:
The 2017 Healthcare Marketing & Physician Strategies Summit is a unique learning and networking opportunity that brings together elite healthcare marketing, strategy and physician relations executives from around the country. The summit serves as a premiere resource of innovative strategies for enhancing marketing, communications, business development, physician relations, physician services and sales in the healthcare industry.

Leaders in patient feedback management solutions, reputation management, and patient experience, Binary Fountain and Spartanburg Regional Healthcare System, will co-present a strategic marketing session, titled “Impacting the Patient Experience with Online Feedback.” Andrew Rainey, EVP of strategy and corporate development at Binary Fountain, and Mary Reid, senior physician development consultant at Spartanburg Regional Healthcare System, will discuss the following key topics affecting the industry: healthcare marketers’ role in impacting the patient experience; tips on how to proactively monitor and respond to online feedback; identifying trends to drive experience improvements and increase physician engagement and proving value to C-Suite executives.

WHO:
Andrew Rainey is the executive vice president of strategy and corporate development at Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online reviews and surveys in the healthcare industry. Rainey leads corporate strategy, go-to-market initiatives and builds strategic partnerships at Binary Fountain. A recognized expert in healthcare consumerism, Rainey has been a speaker healthcare marketing conferences, is co-author of the recently released e-Book, “The Essential Guide to Transparency,” and is contributing author of the book, “Applying Social Media Technologies in Healthcare Environments,” published by HIMSS.

Mary Reid, RN, BSN is the senior physician development consultant at Spartanburg Regional Healthcare System. Reid is responsible for proactively implementing strategies to enhance the patient experience and physician relations. She manages the physician onboarding program, during which new providers learn about reputation management, provider promotion and patient experience processes. She earned her bachelor of science in nursing from Clemson University School of Nursing and maintains her registered nursing license in South Carolina.

WHEN:
Tuesday, May 9, 2017
10 a.m. – 11 a.m. CST

WHERE:
The 22nd Annual Healthcare Marketing & Physician Strategies Summit
JW Marriott Hotel
211 East 3rd Street, Austin, Texas 78701
For registration and more information, visit https://www.healthcarestrategy.com/.

CONTACT:
Jacob Westfield at Gabriel Marketing Group/ 440-823-2738 /
JacobW@GabrielMarketing.com

**In-person and phone interviews available upon request**

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About Spartanburg Regional Healthcare System
Spartanburg Regional Healthcare System (SRHS) offers a full spectrum of services through four hospitals: Spartanburg Medical Center, Pelham Medical Center, Union Medical Center and Spartanburg Hospital for Restorative Care. SRHS provides unparalleled oncological care through the Gibbs Cancer Center & Research Institute. The multidisciplinary Medical Group of the Carolinas has more than 300 physicians across seven counties in two states. SRHS employs nearly 6,000 associates and offers outpatient surgery centers, a vibrant post-acute division, and a Level I Trauma Center.

About the Author

Kayla Zamary
Marketing

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October 27, 2016

Press Ganey Expands Consumerism & Transparency Portfolio with New Consumer Analytics Solution

BOSTON–(BUSINESS WIRE)– Press Ganey today announced the introduction of the Press Ganey® Consumer Analytics Solution, designed to help health care organizations monitor and analyze patient feedback across a variety of consumer-facing sources. Powerful analytics across public and social data, integrated with Press Ganey survey comments, enable organizations to identify deep and actionable insights to help with…

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BOSTON–(BUSINESS WIRE)– Press Ganey today announced the introduction of the Press Ganey® Consumer Analytics Solution, designed to help health care organizations monitor and analyze patient feedback across a variety of consumer-facing sources. Powerful analytics across public and social data, integrated with Press Ganey survey comments, enable organizations to identify deep and actionable insights to help with patient experience and brand management improvement.

“Patients are increasingly engaged in an online dialogue about their health care choices, and consumer-facing websites and online physician ratings have become critical resources for patients deciding where and from whom to seek care,” said Patrick T. Ryan, Chief Executive Officer, Press Ganey. “In this consumer-driven marketplace, it is essential that health care leaders understand and address patients’ perceptions of their organizations. This solution, powered by Binary Fountain’s leading technology platform, can give providers the tools that they need to manage their reputations and align around insights that can help them improve their performance and increase patient loyalty.”

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Binary Fountain
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October 26, 2016

Binary Fountain and Yext Partner to Enhance Patient Acquisition and Loyalty in Healthcare

Binary Fountain Platform and Yext Healthcare Location Cloud form the leading solution in physician location data and patient experience feedback management. NEW YORK and MCLEAN, Va.—October 26, 2016 — Yext, the global Location Data Management leader, and Binary Fountain, the leading provider of patient feedback management solutions, today announced an exclusive partnership that offers the…

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Binary Fountain Platform and Yext Healthcare Location Cloud form the leading solution in physician location data and patient experience feedback management.

NEW YORK and MCLEAN, Va.—October 26, 2016 — Yext, the global Location Data Management leader, and Binary Fountain, the leading provider of patient feedback management solutions, today announced an exclusive partnership that offers the most complete solution helping hospitals, health systems, and group practices engage and inform patients at important decision-making moments in their journeys.

The partnership creates a seamless integration between Binary Fountain’s healthcare-focused solution, Binary Health Analytics, which helps providers improve patient experience and reputation management, and the Yext Healthcare Location Cloud, a purpose-built location data management solution designed to solve internal and external location data challenges and help health systems ease the search process for patients. Increasing location data issues as a result of consolidation of health systems and physicians changing facilities make this solution especially timely.

Binary Fountain will be the exclusive healthcare reputation management and transparency provider for Yext in the US, and Yext will be the exclusive US listings management provider for Binary Fountain. The Yext Healthcare Location Cloud, integrated with the Binary Fountain Platform, gives healthcare systems control to manage accurate and consistent physician and location profiles wherever patients look for them. When healthcare organizations update listing information through Yext, it will instantly update across over 100 sites, including healthcare-specific listings sites like Vitals and Wellness.com, as well as multi-category publishers like Google, Yahoo, and Facebook.

To support the physician search and selection process, Binary Fountain’s transparency solution, Binary Star Ratings, turns physician reviews from patient experience surveys, like the Consumer Assessment of Healthcare Providers and Systems (CAHPS), into ratings and reviews that are published on physician directory pages. The result improves SEO and enhances a healthcare organization’s online presence down to the physician level.

The amount of online patient feedback on social media and online review sites has increased 44 percent year over year since 2010, according to Binary Fountain’s client database. Binary Health Analytics aggregates and analyzes patient feedback from review sites and social media in addition to patient experience surveys. The healthcare-centric Natural Language Processing engine identifies key insights and enables providers to take action to drive operational improvements. From within the solution, healthcare organizations can also engage with patient reviews to perform service recovery and identify brand ambassadors.

“Binary Fountain is the leader in patient feedback management, and their platform is unparalleled. Integrating it with the Healthcare Location Cloud doesn’t just provide hospitals and clinics with a better way of leveraging reviews for patient acquisition; it enhances transparency and ease of access to care for patients,” said Carrie Liken, Healthcare Head of Industry at Yext. “When patients researching their care options online can see simple 5-star ratings and read the experiences of other patients, they are empowered to make more informed provider choices.”

More than 76 percent of patients search individual physicians online when researching care options, whereas only 29 percent search for a healthcare facility, according to recent Yext research. Patient search behavior and the increasing importance of reviews in search ranking are driving demand for a simple way to display physician reviews in search results.

“Healthcare providers understand the need for increased search visibility, greater transparency and better patient experience,” said Ramu Potarazu, President and CEO of Binary Fountain. “With increasing healthcare consumerism and the shift to value-based care shining a light on patient feedback, this partnership with Yext, the global leader in Location Data Management, comes at a critical moment.”

Learn more at Yext’s location technology conference, LocationWorld (Nov. 2-3), and the Healthcare Internet Conference, Booth 94, (Nov. 7-9).

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions.

For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

About Yext
Yext puts business on the map with the award-winning Location Cloud. We enable companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo. Our products — Listings and Pages — enable the world’s millions of businesses to drive face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.

Based in the heart of New York City with a growing team of over 600 employees worldwide, Yext has been recognized as one of America’s fastest growing companies by the Inc. 5000 (2015 & 2016), one of Forbes’ Most Promising Companies (2014 & 2015) and one of Fortune’s Best Places to Work (2014, 2015 & 2016).

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Binary Fountain Media Contact:
Michiko Morales (For Binary Fountain)
Gabriel Marketing Group
1-571-455-9996
michim@gabrielmarketing.com

About the Author

Binary Fountain
Administrator

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May 25, 2016

Timely Care: How A Provider’s Marketing Group Is Improving Patient Experience

Binary Fountain and Spartanburg Healthcare’s Susie Woodward to co-host an online event about how to improve patient experience. McLean, Virginia, May 25, 2016 – Binary Fountain and Spartanburg Healthcare’s Susie Woodward will talk about how Spartanburg’s Medical Group of the Carolinas marketing team is uncovering opportunities to improve “Timely Care.” Woodward will talk about the…

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Binary Fountain and Spartanburg Healthcare’s Susie Woodward to co-host an online event about how to improve patient experience.

McLean, Virginia, May 25, 2016 – Binary Fountain and Spartanburg Healthcare’s Susie Woodward will talk about how Spartanburg’s Medical Group of the Carolinas marketing team is uncovering opportunities to improve “Timely Care.”

Woodward will talk about the patient experience challenges the health system faced and the programs implemented to solve them. She will present the strategies, process and technology they’ve used to:

  • Efficiently capture and monitor patient feedback.
  • Quickly uncover and report patient experience trends.
  • Collaborate with leadership to initiate operational changes.
  • Improve patient experience.

She will also share practical advice and lessons learned that healthcare marketers can apply to their programs.

The webinar is taking place on Thursday, May 26th at 1:00 PM EST and is free to attend. RSVP on the event page to receive joining instructions.

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. The solution suite is built around a proprietary healthcare-centric Natural Language Processing engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip our customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions.

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Binary Fountain Media Contact:
Kenneth Brooks
Binary Fountain
202-550-5725
kbrooks@binaryfountain.com

About the Author

Binary Fountain
Administrator

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May 11, 2016

Binary Fountain Partners with Brandwatch to Enhance Healthcare Consumer Engagement

Integration with social intelligence platform extends reputation management reach across Facebook, Twitter McLean, Va. May 11, 2016 — Binary Fountain, a leading provider of patient feedback management solutions, today announced a strategic partnership with Brandwatch, a social intelligence firm, at the inaugural Brandwatch Now You Know Conference. The partnership helps further drive healthcare consumer engagement…

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Integration with social intelligence platform extends reputation management reach across Facebook, Twitter

McLean, Va. May 11, 2016 — Binary Fountain, a leading provider of patient feedback management solutions, today announced a strategic partnership with Brandwatch, a social intelligence firm, at the inaugural Brandwatch Now You Know Conference.

The partnership helps further drive healthcare consumer engagement by giving marketing, social media, patient experience, and physician practice management professionals access to Brandwatch Analytics from within the Binary Health Analytics solution, enabling real-time patient feedback social media monitoring and alerts. This complements Binary Health Analytics, a SaaS-based platform which harvests and identifies patient experience insights from across the Internet, surveys and other sources, helping hospitals and physician practices manage their online reputation and improve the patient experience.

“We aim to help healthcare providers create better patient experiences, so it made perfect sense to partner with Brandwatch, the leading social intelligence tech firm in the market,” said Ramu Potarazu, CEO of Binary Fountain. “Combining Brandwatch’s powerful social listening and analytics technologies with our own analytics platform, healthcare providers can extend their reach and engagement to their patients across Twitter and Facebook to easily monitor and quickly respond to real-time activity. Turning health consumer insights into real-world opportunities will allow healthcare providers to make a difference and directly help people during their health journey.”

Users of the integration can receive threshold alerts based on different metrics and can measure the effectiveness of social media campaigns using engagement metrics from Brandwatch Premium APIs. In addition to these metrics and alerts, clients can use Binary Health Analytics’ existing features that help healthcare providers:

  • Analyze and understand their online presence, prioritize and respond to negative commentary while promoting positive feedback, turning satisfied patients into brand champions.
  • Turn feedback from surveys, online ratings and review sites, social media, and other data sources into actionable insights that guide operational change.
  • Compare patient experience metrics across locations within an organization, and against local and national competitors using internal and external benchmarking.

“Brandwatch is committed to supporting a best of breed ecosystem by creating
useful technology integrations with the strongest providers, which is why we’re excited to partner with Binary Fountain,” said Venu Konda, VP of Channels and Partnerships at Brandwatch. “Pairing social insights from Brandwatch with Binary Fountain’s robust patient feedback analytics, clients in the healthcare space can utilize a joint workflow to better understand and serve their patient customers.”

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. The solution suite is built around a proprietary healthcare-centric Natural Language Processing engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip our customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions.

About Brandwatch
Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Winter 2016 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin and Singapore.

Brandwatch. Now You Know.
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Binary Fountain Media Contact:

Kenneth Brooks
Binary Fountain
202-550-5725
kbrooks@binaryfountain.com

About the Author

Binary Fountain
Administrator

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