Your brand’s growth and success hinges on its reputation. In a digital landscape where consumers can discover and leave feedback across multiple sites, online reputation management is becoming more challenging and important than ever.
To get a better grip on the strategies and practices you should employ for your business’s reputation, we have rounded up several blogs, articles, videos and podcasts from relevant sources. Within this roundup, you will discover some of the best reputation management advice available.
The Definitive Guide to Online Reputation Management (Neil Patel)
In this detailed guide, online marketing guru and NYT bestselling author Neil Patel goes over every aspect of online brand reputation management and transparency, from responding to negative reviews the right way, to taking action against defamatory or fraudulent reviews.
CEO of AXIA, Jason Mudd delivers seven useful tips for leveraging social media platforms to steer the conversation, build community and trust, and encourage customers to leave reviews and personal stories.
In this short read on Hubspot, Mor Assouline, Practicepanther.com’s VP of Sales, goes over best practices for using Google’s review platform as a business owner, such as setting up review notifications and always responding to both good and bad reviews. He even gives some examples of what these reviews should ideally look like.
Effective Ways to Manage Your Business’s Online Reputation (Steven Scheck)
Steven Scheck, the Principal of Inspire WiFi, the nationwide leader of WiFi networks for the multifamily, hospitality and healthcare industries, lists and delves into six crucial ways to manage your business’s online reputation, including claiming your brand name, monitoring your reputation, responding to all criticism, actively engaging with social media, registering with local directories, and producing high-quality, relevant content.
Video/Blog: Talk Triggers by Jay Baer and Daniel Lemin (A One Win Book Review) (Adam Toporek/Customers that Stick)
In this concise video, customer service expert Adam Toporek reviews the book “Talk Triggers” by Jay Baer and Daniel Lemin, which is about how brands can create word of mouth step by step. Toporek praises the book and reveals his “one win” takeaway: that ‘word of mouth’ is still the best reputation management strategy, one that every business should employ.
TED Talk Video: Why Social Media is Reimagining Our Future (Bryan Kramer)
In this 12-minute Ted Talk, Bryan Kramer, CEO of PureMatter, pushes back against the narrative of social media’s negative influence by exploring the power of sharing and human to human connection, sharing his own story about how social media transformed his brand and his life for the better.
9 Strategies for Personal Branding Online in 2019 (Gary Vaynerchuk)
Online personality, renowned public speaker and marketing entrepreneur, Gary Vaynerchuk reminds readers of the connection between personal brand and reputation, and just how valuable it is to focus on building brand reputation in the long term. This blog post details nine tips for expressing, expanding and enhancing your online personal brand.
How to Build a Positive Reputation Using Social Media (Jonas Sickler/Neal Schaffer)
In this blog, Jason Sickler outlines the importance of social media for online reputation management, and how brands should go about using these platforms to their advantage, such as signing up for all relevant platforms, becoming verified if possible, regularly posting relevant content, responding to messages, posts and reviews, and more.
Podcast: 10 Tips to Protect Your Online Brand (Pam Moore)
In this episode of the Social Zoom Factor, Pam Moore gives listeners advice on how to protect and enhance their online brand. You will hear about the importance of trademarking your brand name, securing web domains and social channels, investing in online security, engaging with your audience, and much more.
This brief and useful blog post gives readers the main dos and don’ts of replying to negative reviews, offering some advice and examples for how to go about responding to such comments in a productive way that may in turn build brand reputation.
In this research-driven article, VP of marketing at Buffer Kevan Lee dives into the ways in which human emotion, namely positivity, drives social media sharing. The post features findings from multiple studies across social media platforms, with the conclusion that positivity ultimately builds brand reputation, encourages social sharing and yields more engaged followers in the long run.
Online reputation management depends largely on online presence and visibility, especially at the local level. This detailed article gives readers insight into the importance of data management and maintenance in determining a brand’s visibility and prominence in local searches, its authority in the industry and its ability to acquire and maintain an engaged, loyal customer base.
We Do Not Want to Fit In. We Want to Belong (Chris Brogan)
Author and business advisor Chris Brogan discusses the ways in which consumer culture is shifting from a desire to fit in to a desire to belong. More specifically, Brogan states that people connect more strongly with brands that authentically share their values, meaning brands must focus their attention on smaller, more specific buyer markets and potentially make political statements. As risky as this all sounds, Brogan argues that this is where the culture is heading and that a brand’s reputation is becoming more closely tied to these personalized markets.
Online Reputation Management: A Guide for Social Media Marketers (Social Media Examiner/Sameer Somal)
Sameer Somal, CFO of Blue Ocean Global Technology, writes for Social Media Examiner in this comprehensive guide for social media marketers who manage their brand’s online reputation. Everything is here, from key advice to statistics, images, examples and links to relevant resources that will help you get the most out of social media and review sites as you build your online brand reputation.
The Complete Field Guide to Brand Monitoring (SproutSocial/Jenn Chen)
In this SproutSocial blog, Jenn Chen gives you tips and tools to better monitor your brand’s online presence. Chen specifically says to monitor branded keywords and industry-related trends to keep tabs on your online reputation and stay ahead of the competition. Some of the best ways to do this is by investing in the best reputation management services, sentiment analysis algorithms, customer engagement data and competitor analysis tools.
Can’t Get Enough Reputation Management Tips? Check out these other helpful materials:
Without the aid of an online reputation management (ORM) vendor, maintaining a positive online reputation can be a challenging task. In this ebook, you can explore the importance of utilizing ORM services and how to choose the right vendor for your company’s needs.
Reviews on Google and other review platforms are the leading factors of how people decide to give their business to one company over the other. Because of this, online reviews have proven to be a dominant factor in how companies rank in search engine results. With this e-book, you can find best practices for generating and managing online reviews where a strong SEO ranking is the end goal.
Today’s world is driven by meaningful communication that is instantaneous across digital platforms. Because of this, real-time customer feedback is more important than ever, which is why many companies are investing in Voice of the Customer (VoC) programs.
About the Author
Content Marketing Specialist