The online space has become increasingly useful and important for consumer decision-making across all industries, and the past few years have shown that this trend applies to the healthcare industry as well.
The importance of online reviews, ratings, and recommendations is on the rise. As a healthcare provider or physician interested in acquiring new patients and improving your brand reputation, you must understand how patients are using search engines, social media, and specialized review sites to make healthcare decisions and share their personal experiences with others.
What Has Changed in Healthcare Consumer Behavior Over The Past Three Years?
The realm of healthcare consumer behavior is multi-faceted. Patients are not looking to just one source of information for insights into a provider’s reputation, nor do they weigh all pieces of data the same way. So, while the overall use of digital tools to find doctors and health centers has skyrocketed over the past three years, there is much more to uncover beneath the surface. Providers require more in-depth knowledge in this realm, including which digital platforms are rising in prominence, what type of information matters to potential patients when researching physician information, and which customer engagement strategies are most effective in this changing space?
Hard numbers help to paint a clearer picture of these key trends and indicate where they might be headed. Binary Fountain presents the findings from our annual consumer survey in this guide, “Binary Fountain’s 2019 Healthcare Consumer Insight & Digital Engagement Survey.” Here you will discover not only the leading behaviors trending in the healthcare consumer space, but also updated statistics with numerical data as well as our analysis based on the last three years of research. This information can help you redirect your online reputation management strategy and develop new patient engagement solutions.
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