Trust and reassurance are more valuable than gold in the wake of COVID-19. To help businesses earn that consumer trust, Google My Business (GMB) has added health and safety attributes to business listings.
The additions come as more consumer reviews are mentioning businesses’ health and safety measures, as well as enforcement. Those reviews can negatively influence online ratings, which erodes trust and impacts search rankings over time.
Adding relevant, accurate attributes to your Google My Business profile has always helped differentiate your business on Google. Now, with consumers uncertain about how to interact with businesses, these new attributes offer peace of mind that will lead to more clicks, phone calls, appointments and the like.
In this post, we’ll explain how to add health and safety attributes to your GMB profile to reassure potential customers that virus-prevention protocols are in place.
What are GMB Health & Safety Attributes?
Google’s update in early September added more GMB attributes for the retail, food and service industries. Businesses in these industries – which are vaguely defined for now – can add attributes to let customers know which safety measures are in place at each location.
You can label if your business requires appointments, requires masks for employees or customers, and if employee and customers get temperature checks.
Here are the five new health and safety attributes:
- Appointment required
- Mask required
- Temperature check required
- Staff wear masks
- Staff get temperature checks
Qualifying businesses, including healthcare organizations, are beginning to see these available attributes on their Google My Business dashboards. They are also starting to appear on Google Search and Google Maps, both on desktop and mobile.
The health and safety options, which are category-dependent, are becoming more available for healthcare categories, and we do see them appearing on providers’ GMB profiles. We expect further rollout and will update this post with further guidance on where these attributes are available.
How to Add Health & Safety Attributes
When you edit your business information in Google My Business, you’re shown which attributes your business can have. Here is how to find and apply health and safety attributes:
- Sign into Google My Business.
- If you have multiple locations, open the location you’re managing.
- From the menu, click “Info.”
- Find “Add Attributes” and click “Edit.” You can search for attributes or scroll through available options.
- When finished updating your attributes, click “Apply.”
These new attributes will be visible to customers who find your company on Search and Maps – though they may not display immediately.
If you own or manage a healthcare profile, you can also edit the following information in the “Attributes” settings:
- Whether your business offers online care.
- Direct method to schedule and receive online care.
- Provider gender information.
Available attributes on GMB depend on your businesses’ primary category – these new datapoints won’t display for every industry or vertical. The feature is still rolling out, so monitor your listings over the next few weeks to check for availability. You can also contact us here for a personalized discussion with one of our GMB experts about your local listings.
Other New Google My Business Features
Attributes help you stand out as a trustworthy brand in a digital economy teething with uncertainty.
But these features join a long list of COVID-19-related changes Google is making to instill confidence between consumers and businesses. Here are more Google My Business changes to monitor:
- Direct profile-editing capabilities
- “More Hours” options
- New links including virtual care and COVID-19 info
- COVID-19 testing center information
Binary Fountain has reputation management experts standing by to help you optimize listings across all your locations, maximize your discoverability online and bring customers through the door. Schedule a free local audit to learn more about how to improve your business listings.
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