Google My Business is an essential listing tool for business owners in today’s marketing world. Every year, thousands of locations are added to the platform, allowing consumers to find local businesses in their area, from Thai restaurants to an OB/GYN practice.
Dominating your local search engine optimization (SEO) is important for any business that wants to increase customer acquisition.
If you oversee the reputation management for an enterprise with multiple locations, you have the difficult job of tracking a ton of local listings. Thankfully, there are some tricks you can use to make managing multiple locations less time consuming and costly for your organization.
As Google continues to improve the search experience, it has added new features to Google My Business for enterprise businesses to manage their locations just as easily as a small, local company. With Google’s bulk upload and verify feature, you are able to easily manage hundreds, if not thousands, of business listings.
In this quick guide, you’ll learn how to use Google My Business’ bulk features and how to manage multiple locations at scale within the listing platform.
This article will cover:
- How to bulk upload locations on GMB
- How to bulk verify locations on GMB
- How long does bulk verification take?
- How to edit information for multiple locations
How to Bulk Upload Locations in Google My Business
First, you want to make sure to set up your Google My Business account. It’s important to note that the bulk verification method is efficient only if you manage more than 10 locations.
The first steps are the same as a regular GMB profile, and once you’ve started your account you will be prompted to add a location. Instead of adding a location, select “Import locations.”
From there, you will be directed to “download the template,” which should open up a CSV file for you to edit. You will need to fill out all of the required fields for each of your business locations.
Here are Google’s guidelines on what information to include in the spreadsheet.
After you fill out the sheet, save it in one of the approved file formats (XLS, XLSX, ODS, CSV, TXT or TSV). Upload the file by clicking on “Select file to import.” Google will review your spreadsheet and provide a summary of the changes it will implement to your listings.
If there are any errors with your spreadsheet (like missing data), these locations will be flagged in red. You will have to manually fix the error for your listing to appear.
Once you have been approved, congratulations! You have now registered all of your locations for a Google My Business listing. But there’s one more step you need to take in order to have your listings appear in local search results: verification.
How to Bulk Verify Locations in Google My Business
Just like managing a business account for a single facility, you will need to verify your locations. The reasoning behind this is to ensure that the person creating the business listing has the authorization to manage location updates for the entity.
Thankfully, you can verify all locations at once with the bulk verification method rather than having a code mailed to each of your physical locations.
To verify your locations, start by clicking “Get Verified” next to one of your locations. You will then have the option to click “Chain.”
From there, Google will prompt you to fill out the following information for your locations:
- Business Name
- Business Countries/Regions
- Contact Name(s)
- Contact Phone
- Business Manager Email
- Google Account Manager Email
Before you verify your locations, ensure that all business have the correct name, address, phone number and website (NAPW). If all of your listings are the same brand, then the name, domain, and categories should all match.
How Long Does Bulk Verification Take?
Once you have submitted your request for verification, it usually takes about a week to process the request. If Google encounters any problems or has questions about your request, they will email the address you provided for clarification.
For more information about Google’s bulk verification process, you can check out its post about verification.
How Do I Edit Information for Multiple Locations?
Sometimes you will need to make bulk edits to your locations and, while this is certainly possible within the platform, you will need to follow all GMB formatting guidelines for the bulk import spreadsheet.
Once you’ve updated the desired fields, you can re-upload the corrected file. Luckily, if you are only updating a small number of fields, it is not necessary to include all columns in your import. Note, however, that in order to edit your locations in bulk, you will need each location to have a unique store code.
If you are adding new locations to your sheet, you must include the Store Code, all address fields and the primary category, same as before.
For more information about editing bulk locations, check out Google’s official documentation.
Managing Online Listings Shouldn’t Be Hard
At Binary Fountain, we know how difficult managing online listings can be. That is why we created and online review management platform specifically tailored for businesses with multiple locations.
Our reputation management software allows you to quickly manage all of your online listings across multiple platforms like Google, Facebook and Foursquare. We also help businesses like yours gain the valuable insight you need to see how each of your locations are performing.
About the Author
Content Marketing Specialist