Healthcare marketing is busy work. With large brand reputations and sensitive medical information on the line, there’s little time left to stay on top of news and trends that influence perceptions of your brand.
Though the medical marketing industry constantly changes – whether it’s Google algorithms, Facebook ad policies or best practices for video – the information is out there. To keep your content, campaigns and messaging on point, and sent through the right channels, you need updated information on search trends and patient feedback.
If you’re looking for how-to’s, industry insights, or that small dose of inspiration to write your next blog post or tweet, we’re here to help. Here are some of the best healthcare marketing newsletters and blogs that every medical marketer should read.
Becker’s Hospital Review, Becker’s
For up-to-date information on the healthcare industry and changing regulations, Becker’s Hospital Review is a mainstay. Becker’s offers several publications and newsletters to supply the news you need, including weekly emails devoted to business and legal news, CFO reports, and infection control and patient experience.
PX Weekly, The Beryl Institute
The Beryl Institute’s Patient Experience Weekly publication shares newsworthy events, resources and information designed to inform your work in the healthcare industry. It aims to be a leading resource for ongoing learning for patient experience professionals and healthcare leaders. The Beryl Institute’s periodic emails also announce new white papers, new issues of its Patient Experience Journal and event-specific communications for PX gatherings around the U.S.
MM&M Weekly Digest, Medical Marketing and Media
MM&M delivers a consistent roundup of the week’s big stories, hires and other developments in healthcare marketing, along with its own special reports. The timely editorial content is aimed at an executive audience in pharmaceuticals, medical devices and diagnostics, along with the industry at large. MM&M also produces annual lists like the Top 40 Healthcare Transformers and the Hall of Femme, as well as surveys with data on industry salaries and marketing trends.
Healthcare Success Marketing Advisor, Healthcare Success
The Healthcare Success Marketing Advisor newsletter does not fall short of information, with high-level topics that relate to the healthcare economy. As a healthcare marketing and medical advertising agency, Healthcare Success focuses its publications on growing your hospital or physician practice. Subscribing to the newsletter also grants you access to a useful ebook: “How to Avoid the 7 Deadly Sins of Healthcare Marketing.”
TPS Report, Touch Point Media
For a dose of video in your market research, check out the TPS Report newsletter from Touch Point Media. The podcast publishing company focuses exclusively on healthcare, with several shows on the topic, including “The Connected Hospital” and “Power of the Patient.” Every week, Touch Point sends an email with links to articles that inspire its shows and their hosts, along with industry news and recent podcast episodes.
Socialease, Health Care Social Media
Every week, public relations practitioner Marie Ennis-O’Connor sends a list of the latest social media news to help healthcare-focused marketing specialists stay up to date with industry-specific social media marketing. Ennis-O’Connor’s resume and writing style make her a must-read for the industry’s social media managers – she serves on the external advisory board of the Mayo Clinic Center for Social Media, and on the board of trustees for the Patient Empowerment Foundation.
Ragan’s Health Care Communication News is one of the leading publishers regarding communication for healthcare professionals. It delivers news and strategies to promote and publicize your providers through immersive storytelling. Ragan also provides frequent information on internal communications for healthcare organizations, including viewpoints from both marketing experts and patients. Topics on the site run the gamut, from basic marketing tips to data analytics and HIPAA compliance.
HIMSS News, Healthcare Information and Management Systems Society
With a laser-focus on marketing in health technology, the Healthcare Information and Management Systems Society (HIMSS) is among the premier health IT information sources. The blog stays on top of technological disruptions across the industry, covering emerging solutions for challenges like interoperability, optimizing care delivery and organizational change.
TotalCom Blog, TotalCom Marketing Communications
Alabama-based marketing agency TotalCom Marketing Communications has a knack for finding healthcare clients, giving its blog deep insights into understandable, replicable use cases. Though it’s only updated about once a month, the blog provides case studies and real-world examples of top-notch healthcare marketing in many forms, with topics ranging from breast cancer awareness to rebranding strategies to award announcements.
99MGMT, 99 Healthcare Management
Healthcare management group Ninety Nine Management helps physicians practice medicine independently with increased net revenue, making it a great resource for smaller healthcare operations and individual providers. The blog provides content surrounding practice management, marketing and business growth, with a focus on growing your practice and bottom-line results.
Carevoyance Monthly Digest, Carevoyance
The Carevoyance blog has helpful advice on healthcare marketing strategies, but also keeps readers abreast of technology and industry news. You’ll find posts on several topics, from artificial intelligence in healthcare and geographic targeting to email marketing tips and medical sales cycles.
KevinMD, MedPage Today
Founded in 2004 by Kevin Pho, KevinMD is one of the most popular publications for medical professionals looking to upgrade their online presence. The platform is more democratic than most resources on this list, with physicians, advanced practitioners, nurses, medical students and patients all sharing insights and telling their stories. Though topics range in scope, KevinMD is especially useful for clinicians looking to manage their online reputation, expand their social media know-how or prepare a keynote speech.
Daily Digest, MedCityNews
With information on innovation in healthcare, MedCity News does well to cover timely topics before they find the mainstream. In its publications, you’ll find breaking news alongside business analysis, policy papers and profiles of people that are pushing boundaries in the healthcare industry. A portion of MedCity News content focuses specifically on MedTech for technologically savvy providers and practice managers.
Digital Pulse, Trajectory
As a well-known wellness marketing agency in the Mid-Atlantic, Trajectory specializes in content surrounding branding and content marketing. With coverage on market research, thought leadership and technology, the Digital Pulse blog has resources that can help push your marketing campaigns through the dreaded writer’s block.
Reputation Roundup, Binary Fountain
Get the latest updates on online reputation strategies and listings management from Binary Fountain’s email newsletter. Every three weeks, we’ll send you a list of recent blog posts, case studies and ebooks focused on the world of healthcare marketing. We’ll also let you know about upcoming webinars that you won’t want to miss.
About the Author
Content Marketing Specialist