What you will learn in this post:
- How review management software helps track your company listings on popular platforms
- Ways to provide social proof to your customers by repurposing previous reviews
- The benefits of natural language processing in automating your review management
Acquiring new customers requires a multi-faceted approach, complete with both inbound and outbound marketing strategies. Managing your online reputation makes up a large portion of these efforts.
However, keeping tabs on the performance of each of your locations can quickly deplete resources and become virtually impossible to handle manually.
Investing in review manager software allows you to monitor reviews across all of your locations and business segments, and to respond to them in a timely manner. But there is more to gain from these review management solutions.
Here are some key ways a review manager can help you earn new business.
Be Seen in More Places
If you want to earn new business, your brand must be visible to your target audiences. As more and more customers seek reviews online before making a purchase decision, you want to maintain a presence on all relevant review platforms. For instance, healthcare providers should have profiles on ZocDoc, Healthgrades, Vitals, and other high-traffic doctor review sites.
With the right review management software, you can easily manage your listings on the most popular platforms so no matter where customers are looking, you will be there. Staying up to date on these sites can boost your overall search engine optimization (SEO) rankings, meaning you will be more easily found in relevant Google searches.
Provide Social Proof
Being in front of potential customers is only half the battle. You also want your reviews to reflect well on your brand, and the opinions of previous customers directly affect your ability to reel in new business.
While a review manager cannot ensure that you only receive positive online reviews, it can help you identify good reviews when they appear. In turn, you can leverage these high marks as a way to attract new customers. You might post snippets of these reviews on your website or social media profiles, or create a “Testimonial” tab on your site that details your stellar reputation.
Review manager software can pick out the reviews that best match your marketing metrics and SEO keywords, making them readily available to display across multiple platforms.
Engage Potential Customers
Customers appreciate businesses that actively engage with their audience. Therefore, brands can also earn new business by participating in the conversation surrounding them.
One of the best ways to join the chatter is to respond to all reviews, good and bad. A review manager simplifies this process by centralizing all reviews in one dashboard, providing templates for responses, and posting responses directly to review sites.
Craft each of your responses with care, addressing the concerns and/or compliments, including steps you will take to right any wrongs, and restating your brand’s values. When potential customers see that you took the time to thoughtfully reply to feedback, you will gain their trust and respect.
Improve Your Brand and Operations
Reviews are not merely springboards for sharing or responding to – they are meant to give your business insights into its strengths and weaknesses. If you want your business to grow, you must take this feedback to heart. Otherwise, your brand will make the same mistakes and tarnish its reputation over time.
With reputation management solutions powered by natural language processing (NLP), these insights can be gathered much faster than they would via manual processes. NLP technology identifies actionable insights from unstructured text data in online reviews and surveys.
In other words, your review manager software can help you uncover areas of improvement that will help you make operational changes and improve the customer experience.
Spend More Time on Outreach
The time and money you save by not manually sifting through thousands of reviews can be used to boost the rest of your customer outreach campaigns.
Your marketing team might improve its content or email marketing, bringing in new business as a result. Combining these marketing efforts with online reputation management solutions is a winning strategy.
Is your business in need of review management solutions? Binary Fountain’s Review Manager helps brands protect their reputation with an easy-to-use platform that centralizes reviews, sends alerts, delivers actionable insights and competitive benchmarking, and more.
About the Author
Content Marketing Specialist