Why Your Practice Needs More Reviews
It might seem obvious to say it is important to have more reviews, so here are some statistics that demonstrate why it is so important.
From our 2nd annual Healthcare Consumer Insight & Digital Engagement survey:
- 51% of respondents share personal healthcare experiences online.
- 100% of younger millennials and 95% of overall respondents regard online ratings as “somewhat” to “very” reliable.
Good Reviews are Crucial for Practice Growth
A 2015 study by HCA Physicians Group shows the effect of good reviews on average monthly new patient volume growth:
- 90–100% Positive Reviews +17%
- 80–90% Positive Reviews +13%
- Below 80% Positive Reviews + 2%
How to Get Started
To get started on the job of increasing online reviews, you must assess your current status. Do a “find a doctor near me” search on Google, to see how your practice shows up and how it compares to others. Then set benchmarks based on:
- The volume of ratings for your practice.
- Your average scores.
- The sources of ratings.
- How you compare to your competition.
You’ll use this to choose which review sites to try and build up.
Understand the Policies
Make sure you understand the rules on soliciting reviews – Google My Business, for example, has strict policies against some review solicitation tactics. For example, Google’s policy states businesses should not discourage or prohibit negative reviews, or selectively solicit positive reviews.
It’s a good idea to use signage and make personal requests of all patients in the office as they arrive for or leave their appointment, with a promise to send a reminder.
Send the Patient a Reminder
- Timeliness matters – send reminders the day of a patient’s visit.
- Be mindful of the time of day – late afternoon and early evening are best.
Consider Sending Reminders via Text or SMS Message
There are many good reasons for sending your follow-ups via text. Here are a few:
- 95% of people own a cell phone, and between 77 and 81% have a smartphone.
- 46% of seniors over 65 own a smartphone.
- People check their phones some 80 times a day.
- People receive an average of 32 text messages a day.
- 95% of people read incoming messages within 5 minutes.
Are you eager to learn more?
Binary Fountain’s product management directors hosted a webinar recently that offers detailed advice on all these points, and a lot more.
Are you ready to get expert advice on increasing reviews and ratings?
Log in here to listen to their presentation on Increasing Online Reviews the Right Way in Healthcare.
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