What could your business accomplish if you could get your messaging in front of 99 percent of all your customers and get more than a third to respond?
In Thursday’s webinar, “How Can Text Messaging Grow My Business?”, we discussed how these open and response rates reflect those of text messaging, and how businesses can leverage this highly-responsive mobile platform to generate goodwill and more reviews from customers.
Here are some of the biggest takeaways from our presentation:
Increase response rates on reviews and testimonials via mobile device
Consider these two statistics:
- 68 percent of consumers choose a business based on positive online reviews
- 70 percent of consumers search for businesses with their mobile device
The obvious conclusion is that more people are on their smart phones now than ever before, and they’re using mobile devices to make purchasing decisions based on online reviews.
Because texting is a much more immediate and personal form of communication, as opposed to email, this is a perfect tool to use for review generation. Processes can be established so that whenever your customer has an interaction with your business, they will be sent an automated text requesting a review shortly afterwards.
This is also beneficial in that it ensures you will get follow-up when customers have your business at the top of their mind and they can thoughtfully provide feedback on their experience.
Measure performance on campaigns and automate processes for your staff
Mobile Testimonials are managed through an online dashboard, making it easy to track key performance indicators such as click rates, conversion rates, overall review ratings and more. Results can also be segmented by factors like time frame, location, and specific review sites.
Instead of having marketing staff get tied down following up on customer reviews and other reputation management tasks, processes can be automated and directly accessed from one online portal.
Strategically target review sites like Google and Facebook to ensure your reviews are seen
Targeting the popular review sites can ultimately have an impact on your bottom line. One study shows that just a one star change in a business’ rating can lead to a 5 to 9 percent difference in revenue.
That’s why it is so important to manage your reputation online and control the conversation regarding your business. This is accomplished by proactively engaging with conversations on popular sites like Google and Facebook to show customers you care about your brand and the services you provide.
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