Multifamily marketing is busy work. With large brand reputations and resident attraction and loyalty on the line, there’s little time left to read blogs, news and trends that influence perceptions of your properties.
But everything is easier when it’s on a list. That’s why we curated a list of multifamily marketing blogs and newsletters that will keep you up to date – in a hurry.
Though the property marketing industry constantly changes – whether it’s Google algorithms, Facebook ad policies or best practices for video – the right answers are out there. To help keep your content and campaigns targeted and relevant, these publications offer search trends, resident review strategies, new marketing tools, and more.
If you’re looking for how-to’s, property management industry insights, or that small dose of inspiration for your next blog post or tweet, start with this list. Here are some of the best multifamily marketing newsletters and blogs that every property manager should read.
Appfolio Property Manager – Appfolio
Software provider Appfolio’s blog content is timely and digestible, mostly focused on leveraging technology to deliver a better resident experience. The Appfolio Property Manager blog posts multiple times per week and covers topics spanning from digital marketing to resident retention and property management trends.
Multifamily Executive – Handy Wood Media
Multifamily Executive is a must-read news publication for property managers of all creeds. The publication offers up-to-date information on housing market news, industry demographics, and executive leadership moves, along with events and podcasts. Additionally, its articles and newsletters frequently feature innovative technologies for multifamily marketers and community managers. Subscribe here.
The Balance Sheet – Yardi
The Balance Sheet is Yardi Systems’ corporate blog, and is paired with a weekly digest newsletter of recently published articles. Its content focuses strongly on digital marketing and resident experience strategies and tools. These topics include resident satisfaction, winter event ideas, how different demographics search for apartments, web design, and more. The Balance Sheet also has a full section dedicated to marketing and reputation management. Subscribe here.
Apartment Marketing – Multifamily Insiders
Multifamily Insider covers industry news, publishes press releases and runs large vendor directories for property management marketing. Its posts from multifamily professionals, including a category specific to apartment marketing, are great for property managers looking for a leg up from industry insiders. Visit Multifamily Insiders if you’re looking for a high volume of content that goes into specific topics like technology, training and legal insights.
Property Management Newsletter – Multi-Housing News
Multi-Housing News covers news stories from multifamily properties across the country, making it one of the more locally focused publications on this list. The publication is a leader in breaking news for multifamily deals, and is a good source for location-specific information. Along with business updates, which you can sort by region, Multi-Housing News maintains a research section full of data and market trends. Subscribe here.
Multifamily Industry News – MultifamilyBiz
MultifamilyBiz is a large media platform for the multifamily housing industry that offers a high volume of news, event listings and resources. The blog and newsletter are curated daily from third-party sources and joined by a deep list of industry conferences. You can find vendors, jobs, news and educational content, and can also distribute your own brand’s resources.
Real Estate Management News – IREM
Real Estate Management News, IREM’s weekly newsletter, lets you customize your news feed from across the industry. Articles are curated based on your interests, containing information about current events, awards programming and webinars. You can find national trends in real estate management, regional real estate news, trade publication articles and new job postings, among other helpful content. Subscribe here (paid membership required).
Bisnow Multifamily Newsletter – Bisnow
Bisnow is a major news source across North America and the U.K., catered toward mid-level professionals to executives within the CRE industry. Though focused on the business of commercial real estate, Bisnow looks to humanize its data-driven stories and publish quick, easy reads for busy property managers. Events, branded content and video accompany the articles and newsletters, which Bisnow says reach 18 million readers. Subscribe here.
Units Magazine – National Apartment Association
Units Magazine is a full-color trade publication from the National Apartment Association that features news and newsmakers from the apartment housing industry. Alongside the digital magazine and news articles, the NAA also publishes the monthly marketing newsletter Marketing Buzz, containing trends and tips on the marketing and leasing of apartment homes. Other frequent Units and Marketing Buzz topics include communications, crisis management, virtual leasing and hiring strategies.
The Rental Housing Journal’s blog posts aim to solve specific, day-to-day problems in the management of rental properties. The publisher’s educational information and news include useful content ranging from how to market apartment vacancies, to landlord-tenant laws, to multifamily property management basics. As a national publication, RHJ is made up of six regional print monthlies with a circulation over 20,000.
Reputation Roundup – Binary Fountain
Get the latest updates on online reputation strategies and listings management from Binary Fountain’s email newsletter. Every three weeks, we’ll send you a list of recent blog posts, case studies and e-books focused on the world of mulifamily property management. We’ll also let you know about upcoming webinars that you won’t want to miss.
Check out more recent blog posts and webinars about multifamily marketing:
- How to Respond to Reviews During a Crisis Like COVID-19
- Tracking Coronavirus Search Trends on Google – October 2020
- Guide to Facebook Recommendations for Multi-Location Businesses
- Apple Search Engine: What We Know About Apple’s Competitor to Google Search
Want to learn more about how Binary Fountain can improve your online reputation?
About the Author
Content Marketing Specialist