As the year 2018 draws to a close, you may be thinking to yourself, “Did I get the most out of my marketing efforts this year?”
If you are like most marketers, business leaders or c-suite executives, chances are you still feel like your digital marketing efforts could see a better ROI. You may even feel like your team isn’t utilizing the most current marketing trends and strategies to get the job done.
2019 is shaping up to be an exciting year in the digital space, with exciting advancements to how companies can engage with potential customers.
As you finish up your digital marketing plan for the new year, you need to take advantage of these new marketing trends and strategies that can help you connect with your audience frequently and for maximum impact.
Personalization of Content Marketing: The Marketing Trend of 2019
This shouldn’t be surprising, but most people prefer having advertising and a customer experience that is tailored to their needs. Despite this being common knowledge, so many companies are not taking advantage of it!
Here’s the reality: if you want your business to stand out from the competition in 2019, you need to prioritize personalizing your content marketing. This has been a marketing trend for a while, but it has never been more important as more companies begin to catch on to the power of unique messaging.
This means marketing departments need to put their money into content production to ensure emails, landing pages and paid advertisements are designed to appeal to the right user at the right time.
For example, if you are running a primary care practice, you can send your patients a note congratulating them on their birthday thanks to email atomization. It’s a small gesture, but can go a long way in nurturing an important relationship with a consumer.
Another example would be to think about any time you login to your Netflix account. Think of all the personalization, with recommended shows, the “continue watching” queue and even announcements of new content. They have an amazing model for encouraging their audience, and while you may not run a TV streaming service you can take the core concept and apply it to almost any industry.
Your customers will reward you if you can let the old strategy of spray and pray emails go the way of the dinosaur.
Programmatic Advertising: Intelligent Ad Placement
If you are used to buying digital advertisement, you know it can be an extreme pain to manage all of the different places where you are running your ads and the people you have to deal with to get placement. Programmatic advertising solves this problem with machine learning that automatically decides which ads to buy and how much to pay for them in real time.
Programmatic advertising also means you are able to split up your ad spend across different domains and target specific audience segments.
Many studies suggest that programmatic advertising will eventually take over almost all of digital advertising spend by 2020.
If you aren’t using Programmatic advertising, it’s time to get on the bandwagon.
Chatbots: Conversations that Matter
Speaking of atomization, you may have noticed the little guy at the bottom right of your screen. That is a chatbot, and its purpose is to easily and efficiently answer your questions, even outside of normal business hours.
Chatbots are AI programs built to communicate with users who send them messages in SMS, chat windows and other mediums. They can be programmed to respond to different types of messages based around certain keyword phrases and even create the right response based on the contextual information to be as helpful as possible to a user.
Chatbots are essentially a never tiring customer service employee who can help your customer find what they are looking for on a website or even order a pizza.
It’s hard to put a value on chatbots because of how diverse their uses can be, however, almost all marketers agree that they are a valuable asset for any business in 2019. While these aren’t a new marketing trend per se, their usage and learning has become more dynamic and easily deployed.
Reputation Management is a Must
Of course, no marketing plan in 2019 is complete without taking control of your online presence with a reputation management strategy. Most consumers think an online review is just as valuable as a referral from a friend or family member, so what people are saying about you online matters.
With the integration of voice search into daily life, it’s never been more important to show up at the top of local search results. One way that you can increase your odds is to have sterling reviews of your products or services.
If your goal is to increase your visibility online or gain actionable insights about how to improve your consumer experience, 2019 is the right time to invest in an advanced reputation management program.
Ready to Jumpstart Your Marketing Strategy in 2019?
If you are ready to jumpstart your digital marketing strategy this year, check out one of our webinars about digital marketing trends you don’t want to miss. We cover topics like optimizing your Google My Business listing and how to market millennials.
About the Author