It’s more likely than not that your customers are comparing goods and services online by using review sites. In fact, 90 percent of consumers choose what companies they should do business with based on positive reviews they find online, according to a Forbes report.
Today’s shoppers seek authentic and real input from others to influence their purchasing decisions, and one survey conducted by BrightLocal even shows that 91% of 18-34-year-olds trust online reviews as much as a personal recommendation from a friend or family member.
That’s why it is so important for companies to be proactive in both seeking out reviews and participating in conversations online with consumers. Although negative reviews can occasionally be disheartening, they can also provide valuable insight into gaps in your services or improvements that can be made to the customer experience.
In our latest e-Book, “How Reviews Can Help or Hurt Your Search Engine Rankings,” we cover some of the best ways to control the conversation around your company and generate more reviews overall.
Within the e-Book, you will learn:
- How to make your organization “review positive”
- How to claim your online business profiles and make them work for you
- How to respond to reviews professionally and constructively
- What tools to use to supercharge review generation and improve service delivery
Download this free e-Book here to access these insights and build up your online reputation.
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