A Look Back at Binary Fountain's Top Webinars of 2020 | Binary Fountain

December 08, 2020

A Look Back at Binary Fountain’s Top Webinars of 2020

By: Kieran McQuilkin

webinars-2020A turbulent 2020 is nearing its end, and we’ve learned a lot – good and bad – about online reviews and reputation management. To find recovery and growth opportunities for 2021, we want to look back on the webinars that marketers and customer experience pros found most insightful this year.

In 2020, these tech-savvy professionals wanted to know how to attract and monitor reviews coming from more online sources than ever.

Multi-location marketers in all industries also increased their focus on adding social media and text-based campaigns to reputation management strategies.

Binary Fountain’s dozens of webinars this year looked to break down those topics, from Google ratings and Facebook recommendations to listings management tools and review response strategies. Now, your peers have spoken – the list below features Binary Fountain’s most popular webinars from 2020.

Want to pump your marketing muscles before the year winds down? Check out one, two, or all six of our top webinars. Or, for a full list of our recent webinars, infographics, e-books and blog posts, click here.

Here are Binary Fountain’s most popular webinars of 2020:

1. What Healthcare Consumers Want in 2021: Breakdown of Key Survey Results

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For the fourth consecutive year, we surveyed U.S. healthcare consumers to understand their current preferences, frustrations and influences throughout the digital patient experience. In 2021, healthcare marketers and patient experience professionals must work together to meet patients at their time of need and match their rising expectations of quality care.

In this webinar, Healthcare Success CEO Stewart Gandolf joins Binary Fountain’s Aaron Clifford to unveil results from the 2020 Healthcare Consumer Insight & Digital Engagement survey. They offer data-driven tips and strategies that you can use to improve your healthcare brand’s reputation, maximize your online presence, and ultimately drive new patient revenue.

What you’ll learn:

  • How patients find doctors online and use reviews/ratings to make care decisions.
  • Which factors matter to healthcare consumers throughout the digital patient journey.
  • Where patients leave reviews and how to generate feedback on local listings and provider pages.


2. 8 Steps to Rewire Customer Relationships Disrupted by Pandemic (ft. Jay Baer)

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In this next normal, we can assume nothing regarding what customers know about businesses. Binary Fountain and Rio SEO teamed up for a special webinar featuring Jay Baer, giving marketers a framework for kickstarting changes to customer experience touchpoints.

Baer, founder of Convince & Convert and best-selling author, offers concrete steps toward rebuilding customer knowledge (including ratings and reviews), retraining your team, and regaining your competitive advantage.

What you’ll learn:

  • How to protect customer relationships you’ve already earned and take this opportunity to grow your market share.
  • Ways to inform consumers of changes, making products and services more relevant and easier to buy.
  • How to update your website and push highly relevant information to all platforms, from email to Instagram.


3. COVID-19 and Healthcare Marketing: Should You Freeze, Pivot or Push Forward?

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As COVID-19 continues its spread, healthcare marketers are using digital tools to inform their communities, update their local listings and manage the ongoing crisis. Healthcare professionals pivoting their communications for COVID-19 need to fit social monitoring into their strategies to gather valuable information for potential and current patients.

In one of many coronavirus-focused webinars in 2020, Healthcare Success CEO Stewart Gandolf joins Binary Fountain to discuss specific ways healthcare marketers can leverage social media and online listings to support frontline providers and engage their communities.

What you’ll learn:

  • How to reallocate marketing budgets and strategies given shifts in consumer behavior.
  • Adjustments to brand communications that offer information and empathy.
  • Pivoting digital marketing initiatives and building a robust multi-location online presence.


4. How a Multi-Specialty Physician Group Leverages Patient Feedback

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As the healthcare consumer journey changes, prioritizing patient experience enhancements requires monitoring real-time feedback across all your services – physical or virtual. Successful organizations are identifying high-priority practices and initiatives that will provide the best return on their investments.

In this webinar, a large national physician group provides tips for using patient feedback to prioritize patient experience improvements at scale. You will learn how it uses survey and review data to benchmark provider performance across 450 practices, garner buy-in for telemedicine initiatives, improve care outcomes, and more.

What you’ll learn:

  • Ways data from surveys and online reviews can help identify patient experience priorities.
  • Examples of implementing healthcare process improvement programs at scale with limited resources.
  • How to report patient experience metrics and connect online reputation to business objectives.


5. Ask an Expert: How to Optimize Your Listings for COVID-19 Reopening

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Online listings are the cornerstone of healthcare marketing initiatives in the wake of COVID-19. But search algorithms, listings platforms and consumer behavior are changing by the day.

In this webinar, Ben Fisher, a Google My Business Platinum Product Expert and founder of Steady Demand, joins Binary Fountain to cover the most important listings platforms and features to monitor as healthcare organizations look to resume services and attract patients to resuming care.

What you’ll learn:

  • Which listings features healthcare marketers use to keep consumers informed at a local level.
  • Key elements of Google Search and Google My Business that will improve your brand’s online presence.
  • Ways to promote telemedicine and other virtual services through third-party listings and social media.


6. Webinar Series: Tips for 2021

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Finally, we have our Tips for 2021 webinar series to round out the year. We’re hosting healthcare industry thought leaders to give their best advice about digital marketing, listings management, review monitoring, content creation, and patient experience.

Plus, we know you’re busy, so each webinar is just 15 minutes long! We’ll also send on-demand recordings to each registrant following the webinars. So, if you can’t make it for the live session, please register anyway and keep an eye on your inbox.

Register below for on-demand and upcoming webinars from our Tips for 2021 webinar series:


For a full list of Binary Fountain webinars, click here.


About the Author

Kieran McQuilkin
Content Marketing Specialist

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