Gone are the days when all you needed to have a perfect online presence to lure potential tenants were nice photos of your property. That was an influential factor in how renters once made their decisions, but today’s renters are doing more than looking at pictures. They are relying on the feedback of people who have already chosen your property and they are listening to what those people have to say.
If you are not carefully managing your online profile, you may be losing renters to the competition who is. This brief ebook will show you everything you need to know to attract renters looking online and maximize the visibility of the nice things your renters are saying about you.
As of March 2018, the Rental Protection Agency estimates the number of renters in the USA to be in excess of 112 million and that number is increasing by 2,600 new renters each day. That’s a lot of potential new business that you don’t need to lose to someone else.
Inside you’ll learn:
- How one bad review can impact your entire business
- How much consumers rely on online reviews to make rental decisions
- The danger of neglecting your online reputation
- Five steps you can take to manage your online presence