COVID-19: Brand Management Resources | Binary Fountain

COVID-19: How to Manage Your Brand During the Coronavirus Pandemic

Updated on Feb. 16, 2021

With the coronavirus (COVID-19) pandemic continuing to evolve, businesses and organizations are focused on managing the online conversation around their brand. We’ve compiled resources to help you navigate the digital landscape during this difficult time and ensure consumers can accurately locate your facilities.

We are here to help. Please feel free to reach out to us with any questions.


Binary Fountain Blogs, Infographics and Webinars


Infographics and Case Studies


Infographic: The Patient’s Digital Journey Map
Nov. 20, 2020
For the fourth consecutive year, we asked consumers about their preferences and experiences to bring you the results of our 2020 Healthcare Consumer Insight & Digital Engagement survey.

Survey: 2020 Healthcare Consumer Insight & Digital Engagement Survey
Oct. 13, 2020
For the fourth consecutive year, we asked consumers about their preferences and experiences to bring you the results of our 2020 Healthcare Consumer Insight & Digital Engagement survey.

Infographic: 2020 Healthcare Consumer Insight Survey Highlights
Oct. 13, 2020
New questions about the technology’s effects on patient satisfaction are arising as both patients and providers adjust to a new normal.

Case Study: How Baptist Health Increased Review Volume by 320% in 6 Months
Oct. 1, 2020
Baptist Health launched Mobile Testimonial campaigns to generate Google reviews for its urgent care centers, improving their star ratings and search rankings.

Case Study: Willis-Knighton Text Messaging Campaign Boosts Immunization Awareness During COVID-19
Aug. 7, 2020
Learn how Willis-Knighton Health System successfully notified 45,000 parents about immunizations via text using Binary Fountain’s Messaging platform.

Infographic: How the Rise of Telemedicine Will Impact Patient Experience
May 22, 2020
New questions about the technology’s effects on patient satisfaction are arising as both patients and providers adjust to a new normal.

Checklist: COVID-19 Features for Online Healthcare Listings
May 6, 2020
To help your healthcare organization capitalize on newly available tools, we curated a list of the most important COVID-19 listings features and how to use them.

Survey: How COVID-19 is Shifting Priorities for Healthcare Marketers
May 5, 2020
We explore key findings from our survey about how healthcare marketers’ priorities are shifting, from staff reallocation and budget-cutting to patient communications and long-term marketing projects.

Infographic: Beyond COVID-19 – Preparing For Healthcare’s New Digital Landscape
May 1, 2020
A list of brand management categories becoming crucial for enterprise healthcare organizations as they strategize for service recovery, business continuity and patient communications in the coming months.

Infographic: The Online Conversation Around COVID-19
April 17, 2020
Binary Fountain’s platform has collected more than 150,000 online mentions of healthcare brands regarding the coronavirus pandemic. In our latest infographic, we’re sharing what we learned about the COVID-19 conversation.




Tips for 2021: 3 Key Opportunities for Healthcare Brand Management
On-demand webinar, 20 minutes
Jarrard Inc.’s Reed Smith discusses lessons learned from COVID-19, which marketing KPIs to watch next year, and quick tips for capitalizing on reputation management initiatives.

Tips for 2021: Listings & Local Search with Ben Fisher
On-demand webinar, 20 minutes
Google My Business Platinum Product Expert Ben Fisher joins Binary Fountain to lay out specific ways you can optimize your business listings and put them in the best position for local search in 2021.

Tips for 2021: 5 Content Creation Tips for Flu and COVID-19 Season
On-demand webinar, 20 minutes
Aha Media Group President Ahava Leibtag joins Binary Fountain to offer content ideas and strategies for healthcare communicators that will gain consumer trust this season.

Tips for 2021: Social Media’s Biggest Opportunities
On-demand webinar, 20 minutes
Intrepy Healthcare Marketing co-founder Kelley Knott joins Binary Fountain to discuss the greatest opportunities for healthcare marketers to leverage social media, engage local consumers, and drive new patient revenue.

What Healthcare Consumers Want in 2021: Breakdown of Key Survey Results
On-demand webinar, 60 minutes
Stewart Gandolf, CEO of Healthcare Success, joins Binary Fountain’s Aaron Clifford to unveil and analyze results from the 2020 Healthcare Consumer Insight & Digital Engagement survey.

Get Ready! How the Digital Patient Journey is Changing
On-demand webinar, 45 minutes
Join us for a data-driven dive into the new healthcare consumer mindset. Learn how consumers are searching for providers and making care decisions, where patients are leaving reviews, and which digital touchpoints are most valuable to consumers.

Guiding Consumers from Digital Front Door to Conversion
On-demand webinar, 45 minutes
Aaron Clifford and Jane Crosby will break down how COVID-19 has shifted priorities for healthcare marketers, the state of content marketing in the medical industry, and how to meet patients at the “moment of truth” in their decision-making process.

How to Engage Physicians to Recover Lost Revenue from COVID-19
On-demand webinar, 75 minutes
Shahid Shah (Citus Health and Netspective Media) and David Elstein (American Board of Orthopaedic Surgeons) discuss key strategies for engaging providers and recouping lost revenue through reputation improvements and digital tools.

8 Steps to Rewire Customer Relationships Disrupted by Pandemic (ft. Jay Baer)
On-demand webinar, 60 minutes
Jay Baer, founder of Convince & Convert and best-selling author, provides frameworks and processes to rebuild customer knowledge, retrain your team, reconnect your nurture sequences, and regain your competitive advantage.

Ask an Expert: How to Optimize Your Listings for COVID-19 Reopening
On-demand webinar, 45 minutes
Ben Fisher, a Google My Business Product Expert, covers the most important listings platforms and features to monitor as healthcare organizations look to resume services and attract patients to facilities.

COVID-19 Reopening: How Your Healthcare Brand Can Emerge Stronger from the Crisis
On-demand webinar, 60 minutes
Stewart Gandolf, CEO of Healthcare Success, joins Binary Fountain to discuss ways for healthcare marketers to position their organization for success through the lens of changing online consumer behavior, content marketing, telemedicine promotion and more.

COVID-19, Telemedicine and Your Online Presence
On-demand webinar, 30 minutes
Patients are embracing online care as they seek providers that offer telemedicine in their online searches. Join us as we analyze the impact of telemedicine on provider listings with our partner CareDash.

How a Multi-Specialty Physician Group Leverages Patient Feedback
On-demand webinar, 40 minutes
Learn how Steward Medical Group uses survey and review data to benchmark provider performance across 450 practices, garner buy-in for telemedicine initiatives and improve patient experience ratings.

COVID-19 and Healthcare Marketing: Should You Freeze, Pivot, or Push Forward?
On-demand webinar, 50 minutes
Stewart Gandolf of Healthcare Success joins Binary Fountain’s SVP of Marketing, Aaron Clifford, to discuss ways healthcare marketers can leverage social media and online listings to support frontline providers and engage their communities.

Expert Panel: Keys to Property Marketing Through the COVID-19 Crisis
On-demand webinar; 30 minutes
Binary Fountain’s experts are joined by executives at senior housing advisory firm Bild & Co. to discuss ways you can optimize tenant communications and continue building a sales pipeline during and beyond the health crisis.

COVID-19: Healthcare Marketing During a Crisis and the New Normal
On-demand webinar; 20 minutes
Reed Smith of Jarrard Inc. joins Binary Fountain’s Aaron Clifford to analyze successful crisis communication strategies and look at the future of healthcare marketing in the wake of COVID-19.

Tracking the COVID-19 Conversation Online: How Caregivers Can Respond
On-demand webinar; 20 minutes
In this webinar, we share our findings about the online conversation surrounding COVID-19 and answer questions about managing your brand reputation during this fast-moving health crisis.


Blogs – Local Listings and Local Search


6 Ways to Promote Vaccine Information Online
Nov. 24, 2020
Useful tips to promote vaccine information online, inform healthcare consumers about vaccination options, and ultimately connect patients to your providers.

Tracking Coronavirus Search Trends on Google – November 2020
Nov. 17, 2020
We break down November’s coronavirus search trends to understand how to meet healthcare consumers with useful information during their search process.

Tracking Coronavirus Search Trends on Google – October 2020
Oct. 20, 2020
We break down Google’s coronavirus search trends in October to get a full picture of what healthcare consumers are searching for online.

How to Add Health and Safety Attributes to Your Google My Business Listing
Sept. 22, 2020
We explain how to add Google’s new health and safety attributes to your GMB profile to reassure potential customers that virus-prevention protocols are in place.

Tracking Coronavirus Search Trends on Google – September 2020
Sept. 16, 2020
We break down Google’s coronavirus search trends in September to understand what types of information healthcare consumers are looking for.

Tracking Coronavirus Search Trends on Google – August 2020
Aug. 21, 2020
The top current coronavirus searches on Google are largely symptom-related, with news and updates about COVID-19’s spread – especially locally – also in high demand from healthcare consumers.

Every Google My Business Attribute Available to Healthcare Businesses
Aug. 5, 2020
Here are the top primary categories for Google My Business related to healthcare and which attributes are available for each category.

Tracking Coronavirus Search Trends on Google – July 2020
July 24, 2020
Clicks to phone calls have increased nearly 90% from pre-outbreak levels, which should motivate healthcare marketers to ensure their local listings have updated links and phone numbers.

Lessons from Covid-19: Property Management Listings in a Crisis
July 22, 2020
We share effective strategies and lessons learned from managing local listings in a crisis. You’ll also find tips for managing property listings on multiple platforms and providing timely, reassuring information to potential residents.

Here’s How to Get Your COVID-19 Testing Center Listed on Google
July 14, 2020
When added, COVID-19 testing center information will appear on your Business Profile and display on both Search and Maps results.

Lessons from COVID-19: Using Local Business Listings for Crisis Management
July 8, 2020
We share effective strategies and lessons learned from managing local listings in a crisis. You’ll also find tips for managing healthcare listings and providing timely, reassuring customer communications.

Tracking Coronavirus Search Trends on Google – June 2020
June 18, 2020
We break down June’s Google Search data to understand what types of information healthcare consumers are looking for.

Google’s New ‘Page Experience’ Ranking Signal, Explained
June 2, 2020
We break down the upcoming change to Google Search and how page experience metrics might affect your search rankings.

Google Adds Health Insurance Information Links to Business Profiles
May 27, 2020
A new and vitally important feature is rolling out for healthcare providers’ Google listings: insurance availability.

Tracking Coronavirus Search Trends on Google – May 2020
May 15, 2020
We break down current data and trends from Google to understand what types of information healthcare consumers are searching for.

Listings Management Checklist for Property Managers During COVID-19
April 20, 2020
With fewer searchers and more competition for clicks, optimizing your online listings can build the trust of hesitant consumers and differentiate your properties from the rest.

COVID-19 Testing Facilities: Ways to Inform Consumers About Local Test Availability
April 9, 2020
If your healthcare organization runs COVID-19 testing facilities – and even if it doesn’t – your patients and communities rely on local information to consider their options.

How to Add COVID-19 Announcements to Google Search
April 7, 2020
To help companies and organizations publish crucial COVID-19 information for customers and communities, the search engine has added a coronavirus-related announcement feature to Google Search.

COVID-19: Updates to Local Listings and Reviews on Google, Yelp
March 30, 2020
To help you stay up-to-date in local search, we compiled recent updates to local listings and third-party directories related to coronavirus.

How to Add a COVID-19 Google Post to Your Google My Business Listing
March 25, 2020
Google is now making it easier for businesses to publish coronavirus-specific information on their listings by adding a COVID-19 Google Post option.

Coronavirus and Your Listings Management Program: A 5 Item Checklist
March 17, 2020
As you optimize your listings management program during the coronavirus health crisis, here are 5 tips to ensure consumers have accurate information.


Blogs – Reviews and Online Reputation Management


6 Tips for Apartment Marketing Over the 2020 Holidays
Nov. 30, 2020
Despite the many challenges facing property renters this winter, the 2020 holiday season still can present opportunities to savvy apartment marketing pros.

How to Respond to Reviews During a Crisis Like COVID-19
Oct. 23, 2020
In service industries, brands must be visibly dedicated to great customer service during a crisis. That means using review responses to ensure future customers see your dedication to protecting their health.

Key Takeaways from the HMPS 2020 Virtual Summit
Aug. 26, 2020
Key takeaways from the HMPS 2020 Virtual Summit, with frameworks and strategies for healthcare consumerism, reputation management, mobile engagement, content marketing and digital technology.

4 Keys to Employer Brand for Property Management Firms
Aug. 17, 2020
As the property management industry changes, now is the time to strengthen your employer brand in order to attract and retain top talent at all your locations.

Reviews, Review Responses Have Returned to Google My Business
May 13, 2020
The ability to display new reviews has returned to GMB after being suspended due to COVID-19-induced shortages.

How Healthcare Brands Can Prepare for COVID-19 Recovery
April 29, 2020
With life as a healthcare professional changing by the day – and likely permanently – prioritizing updates to your brand’s online presence is essential as we look toward the months and years ahead.

Covid-19 Communications: How Property Managers Can Connect with Tenants
April 6, 2020
To mitigate damage to your communities and business, multifamily marketers and communications teams need accurate, consistent messaging across all digital platforms.

Survey: Local Healthcare Experts Are Most Trusted Coronavirus Information Sources
April 1, 2020
A new survey from ReviveHealth offers data on what consumers expect from health systems right now and where they’re looking for information.

Checklist for Managing Your Online Reputation During the COVID-19 Crisis
March 20, 2020
Here are five steps you can take to manage your online reputation and inform your community during the coronavirus (COVID-19) health crisis.

Coronavirus: What Consumers, Patients, and Caregivers are Saying Online and How Healthcare Organizations Can Respond
March 13, 2020
We offer guidance on what consumers are saying about coronavirus and how to use the Binary Fountain platform to update the public with key information.


Blogs – Telehealth and Virtual Care


ATA 2020: Our Top Five Takeaways
June 25, 2020
ATA 2020 brought us a fascinating look into the future of telehealth in the U.S. healthcare system, with heavy emphasis on reviews, patient experience measurement and reputation management.

Telemedicine Ratings: How to Improve Your Virtual Patient Experience
June 8, 2020
Here are best practices and practical considerations to help physicians and staff provide high-quality care to virtual patients as telemedicine becomes an industry mainstay.

The Impact of Telemedicine on Patient Experience
May 19, 2020
New questions about the technology’s effects on patient satisfaction are arising as both patients and providers adjust to a new normal.

Quick Guide on How to Market Telemedicine on Your Website
May 11, 2020
Learn how to use your website to promote your telemedicine offerings by optimizing your pages and increasing your search engine rankings.

The Numbers Behind Telemedicine: What Healthcare Marketers Should Know
May 7, 2020
Here are statistics and trends that can help frame your telemedicine marketing efforts.

Telemedicine Marketing: How to Manage Listings for Virtual Care
April 23, 2020
Whether your organization sees virtual care as a COVID-19 stopgap measure or a new permanent service, it’s important to ensure your telemedicine marketing is working effectively.


External Resources

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