News - Binary Fountain

News

June 03, 2015

How hospitals hope to boost ratings on Yelp, HealthGrades, ZocDoc and Vitals

By Lena H. Sun via The Washington Post Lena Sun of The Washington Post sat down our client, Laura Markowski, Senior Marketing Advisor at Carilion Clinic. Markowski is in charge of Carilion’s social media and reputation management. She uses Binary Fountain’s patient experience platform, Binary Health Analytics to analyze digital patient feedback and divide it…

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By Lena H. Sun via The Washington Post

Lena Sun of The Washington Post sat down our client, Laura Markowski, Senior Marketing Advisor at Carilion Clinic. Markowski is in charge of Carilion’s social media and reputation management. She uses Binary Fountain’s patient experience platform, Binary Health Analytics to analyze digital patient feedback and divide it into 37 categories, including office staff and bedside manner to better understand the patient experience.

The patient experience platform has allowed Markowski to see real-time information about Carilion’s more than 500 doctors. Carilion is using the platform to survey patients and then push positive comments back out to the review and rating sites. That way, an Internet search may display the newest positive comments ahead of older negative reviews.  

Click here to read the article on The Washington Post website.

About the Author

Kayla Zamary
Marketing Manager

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