How first impressions online affect patient acquisition and hospital revenue - Binary Fountain

January 23, 2017

How first impressions online affect patient acquisition and hospital revenue

By Tamara Rosin via Becker’s Hospital Review


 
Tamara Rosin of Becker’s Hospital Review recaps a webinar hosted by Binary Fountain and Yext, “The Impact of First Impressions on Patient Acquisition and Revenue.” Yext Head of Healthcare, Carrie Liken, and Binary Fountain’s EVP of Strategy, Andrew Rainey, shared what types of information influence patient decisions most, where patients go to look for them, and how increasing discoverability leads to increased appointments and increased revenue for your health system.

Rosin recaps the three components of online patient acquisition, according to Ms. Liken and Mr. Rainey: Own, influence, and maintain and optimize.

Click here to read Rosin’s webinar recap on the Becker’s Hospital Review website.

Click here to watch the webinar hosted by Binary Fountain and Yext.

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