By Zargham Ghani via InternetHealthManagement.com
Online rating and review sites are steadily becoming a key influencer in healthcare. Not only have patient reviews surged into the millions, but patients seeking a provider are using them to guide their decision making. Recent research from SoftwareAdvice.com shows that 84% of patients used online reviews to evaluate physicians, and 77% of patients prioritize online reviews as the first step in searching for a new doctor.
The continued increase in the number of online patient reviews has also created an opportunity for healthcare organizations to learn from and improve the patient experience. From appointment scheduling and physician bedside manner to wait times, it is imperative that healthcare organizations manage feedback, quickly respond to concerns and use reviews to deliver a superior consumer experience.
Click here to read the article on Internet Health Management’s website.