The Front Door Is NOT Your Hospital’s Website: Why Reputation Management Matters - Binary Fountain

September 26, 2017

The Front Door Is NOT Your Hospital’s Website: Why Reputation Management Matters

Jane Weber Brubaker from eHealthcare Strategy & Trends interviews Elizabeth Davis, reputation manager at HCA.

eHealthcare Strategy and Trends articleHospitals and health systems think of their websites as the digital “front door” to their organizations, but before consumers get there, search engine results could steer them away to competitors with higher star ratings and more positive reviews. Reputation is everything.

Read the article.

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