Leading hospital systems creating 'digital front doors' to foster brand loyalty - Binary Fountain

April 25, 2017

Leading hospital systems creating ‘digital front doors’ to foster brand loyalty

via Modern Healthcare

Andrew Rainey, EVP of Strategy & Corporate Development at Binary Fountain spoke to Rachel Arndt of Modern Healthcare about the rise in healthcare consumerism and how health systems should use this opportunity to create brand loyalty. Consumers are searching online when selecting their physician, which makes it vital for organizations to create their “digital front door” in order to stand out against the competition.

Click here to read the full article on Modern Healthcare.

Request a Demo