Press Releases - Binary Fountain

Press Releases

September 05, 2018

Binary Fountain Selected as an Eyefinity Certified Partner

Partnership to Provide New Suite of Patient Engagement Tools for AcuityLogic Enterprise Customers   RANCHO CORDOVA, Calif. and MCLEAN, Va. – Binary Fountain, a leading online reputation management platform, and Eyefinity®, one of VSP Global’s five lines of business and the industry’s leading provider of optometric practice management and electronic health records solutions, announced today a…

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Partnership to Provide New Suite of Patient Engagement Tools for AcuityLogic Enterprise Customers

 

RANCHO CORDOVA, Calif. and MCLEAN, Va. – Binary Fountain, a leading online reputation management platform, and Eyefinity®, one of VSP Global’s five lines of business and the industry’s leading provider of optometric practice management and electronic health records solutions, announced today a new integration partnership. As an Eyefinity Certified Partner, Binary Fountain’s healthcare reputation management solution, Binary Health Analytics, will be integrated with Eyefinity’s AcuityLogic™ Enterprise.

This partnership will help expand Binary Fountain’s presence in the optometry market and provide additional value to Eyefinity’s existing business solutions suite. The integration provides doctors of optometry and front desk staff with a quick and efficient way to directly manage and respond to patients’ feedback, improve service recovery, and increase their online reviews. Together, Eyefinity and Binary Fountain aim to further advance their commitment in supporting eye care professionals nationwide by helping to enhance the patient experience, and increase customer loyalty and retention rates, as well as help to drive business growth.

“Patients are the heart of any optometric practice, and therefore it is critical that doctors and their staff have tools that enable them to hear directly from patients and communicate back effectively,” said Steve Baker, president of Eyefinity. “We selected Binary Fountain as a preferred partner for its innovative technology and successful track record for helping healthcare organizations grow through its advanced and effective online reputation management tools.”

With the integration, Eyefinity’s customers can easily adopt Binary Health Analytics, which provides a complete view into monitoring and managing patient feedback.

“As patient experience becomes a leading factor in selecting physicians and specialists within the healthcare industry, Binary Fountain is proud to work with Eyefinity to help support that customer journey,” said Ramu Potarazu, president and CEO of Binary Fountain. “Through the partnership, Binary Fountain will provide a holistic approach to engage patients and drive sustainable bottom-line results for eye care professionals and practices.”

About Binary Fountain
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com  or follow on Twitter @binaryfountain.

About VSP Global
VSP Global® is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for 88 million members through a network of 39,000 doctors worldwide; Marchon® Eyewear, Inc., one of the world’s largest designers, manufacturers and distributors of high quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; and VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels. Together with VSP network doctors, VSP Global Eyes of Hope® has provided access to no-cost eye care and eyewear for more than 2 million people in need.

About the Author

Kayla Zamary
Marketing Manager

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April 10, 2018

U.S. News and Binary Fountain Team Up to Add Patient Experience Ratings to Online Doctor Profiles

WASHINGTON, D.C., April 10, 2018  — U.S. News & World Report, the global authority in hospital rankings and civic journalism, today announced a new collaboration with Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online patient reviews and surveys in the healthcare industry. Through this relationship, U.S. News…

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WASHINGTON, D.C., April 10, 2018  — U.S. News & World Report, the global authority in hospital rankings and civic journalism, today announced a new collaboration with Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online patient reviews and surveys in the healthcare industry. Through this relationship, U.S. News now publishes patient experience ratings from Binary Fountain on many of its doctor profile pages, enabling consumers to compare physicians and help make more informed healthcare decisions.

“In the age of healthcare consumerism, patient experience information has become a crucial piece of information for patients and families when choosing a physician,” said Chad Smolinski, chief product officer of U.S. News. “Our collaboration with Binary Fountain allows U.S. News to expand the breadth and depth of relevant, trusted data we can provide to patients while searching for a new doctor.”

A recent national survey found that 75 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician. Consumers researching care options on U.S. News’ Doctor Finder site will now have the ability to access an overall patient satisfaction rating, alongside as many as 10 individual patient experience metrics related to common topics that prospective patients care about when choosing a new provider. These ratings reflect patients’ feedback on factors such as good communication, clarity of instructions, provider’s attitude and follow-up.

“We are excited to partner with U.S. News to further enhance their doctor profile pages with patient experience ratings, delivering industry-leading insights, data and analytics on thousands of doctors across the country,” said Ramu Potarazu, president and CEO of Binary Fountain. “We are confident that our patient experience ratings will further strengthen the patient voice and empower consumers to make better informed decisions, based on doctors’ previous track records.”

Leveraging its Provider Social Index® (PSI) technology, Binary Fountain aggregates patient feedback from more than 100 online sources and then uses a proprietary Natural Language Processing engine to extract insights and derive a rating for each of the 10 patient experience metrics. These ratings are not indicators of medical quality, rather they are a reflection – with a score of fair to excellent – of consumers’ overall patient satisfaction.

Patient experience data will be added to U.S. News doctor profiles across multiple specialties over the next several months, beginning with family medicine physicians. To learn more about U.S. News’ patient experience ratings metrics, powered by Binary Fountain, refer to the FAQ and methodology.

U.S. News Media Contact: Maria Santucci, msantucci@usnews.com, 202-955-2031

Binary Fountain Contact: Kenny Brooks, kbrooks@binaryfountain.com, 202-550-5725

About U.S. News & World Report

U.S. News & World Report is a digital news and information company that empowers people to make better, more informed decisions about important issues affecting their lives. Focusing on Education, Health, Personal Finance, Travel, Cars and News, usnews.com provides consumer advice, rankings, news and analysis to serve people making complex decisions throughout all stages of life. More than 30 million people visit usnews.com each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information on Binary Fountain, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

 

About the Author

Kayla Zamary
Marketing Manager

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January 30, 2018

Binary Fountain Launches Binary Review Manager, a New Online Reputation Management Platform for Small and Medium-Sized Businesses

The platform and additional mobile texting testimonial capabilities help businesses attract more customers by improving and increasing their online ratings and reviews. MCLEAN, VA. (PRWEB) JANUARY 30, 2018 Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online patient reviews and surveys in the healthcare industry, today…

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The platform and additional mobile texting testimonial capabilities help businesses attract more customers by improving and increasing their online ratings and reviews.

Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online patient reviews and surveys in the healthcare industry, today announced the launch of Binary Review Manager, a new online reputation management platform for small and medium-sized businesses (SMBs). Binary Review Manager provides SMBs with a time-saving way to monitor, grow, protect and manage their brands online. The platform empowers businesses to improve and increase ratings and reviews by directly engaging with their customers, identifying strengths, weaknesses and trends, as well as benchmarking their online reputation against competitors.

Today, a substantial majority of consumers incorporate online customer ratings and review sites into their decision-making processes. According to a national survey conducted by Pew Research Center, 82 percent of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40 percent who say they always or almost always do so. Binary Review Manager aims to help businesses grow and protect online reputation in various industries, including healthcare, hospitality, retail, automotive and financial services. With Binary Review Manager, SMBs now have a single view into monitoring and managing online ratings and reviews, helping them increase response rates, measure performance and promote their businesses to boost overall online reputation. In addition, Binary Fountain’s add-on mobile testimonials module, helps SMBs generate online reviews by sending mobile text messages to customers, requesting them to leave an online review about their service experience.

Key features of Binary Review Manager include:

  • Testimonial Campaigns — Promote a brand online by sending e-mails or mobile text messages to customers requesting them to leave reviews online
  • Star Ratings View — Compare and evaluate online reputation across more than 100 ratings and review sites in one dashboard
  • Task Management and Alerts — Save time engaging with online reviews impacting a brand by prioritizing, scheduling, assigning follow-up and responding within the platform
  • Competitive Benchmarking — Compare online reputation, via leaderboards, against targeted competitors to identify high and low performers
  • Business Intelligence Reporting — Offers customized, data-driven insights from customer feedback with the ability to view and evaluate the impact and progress of a campaign

“With Binary Review Manager, Binary Fountain is transforming the way small and medium-sized businesses conduct customer service and reputation management,” said Ramu Potarazu, president and CEO of Binary Fountain. “With the rise in online consumerism, it’s more important now than ever before for all businesses to take charge in actively monitoring, promoting and elevating their brands’ online reputation.”

To learn more about Binary Review Manager, visit https://www.binaryfountain.com/binary-review-manager/

About Binary Fountain 
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information on Binary Fountain, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About the Author

Kayla Zamary
Marketing Manager

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December 07, 2017

Binary Fountain Named “The App Directory Partner of the Year” for the Yext Explorer Awards

Binary Fountain was honored for its breakthrough integration with Yext, helping patients find updated and accurate physician information online MCLEAN, Va. – Dec. 7, 2017 – PRLog — Binary Fountain (http://www.binaryfountain.com/), the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today that Yext, Inc.,…

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Binary Fountain was honored for its breakthrough integration with Yext, helping patients find updated and accurate physician information online
MCLEAN, Va. – Dec. 7, 2017 – PRLog — Binary Fountain (http://www.binaryfountain.com/), the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today that Yext, Inc., (http://www.yext.com/) the leader in digital knowledge management, has named Binary Fountain “The App Directory Partner of the Year” for its first-ever Explorer Awards. The App Directory Partner of the Year award recognizes a breakthrough integration with Yext that connects digital knowledge throughout organizations, creating time-saving efficiencies and opportunities for growth. Binary Fountain was specifically acknowledged for its seamless App Directory integration with Yext, helping patients find updated and accurate information about physicians as they move across health systems, physician practices and healthcare organizations.

“Yext has been a critical partner for Binary Fountain, and we are thrilled to be recognized by Yext as ‘The App Directory Partner of the Year,'” said Ramu Potarazu, president and CEO of Binary Fountain. “This award further highlights Binary Fountain’s commitment to transparency and reputation management amongst healthcare providers and consumers across the world.”

Binary Fountain’s App Directory integration with Yext enables healthcare marketing teams to seamlessly accelerate and integrate data between Binary Fountain’s Binary Health Analytics, which helps healthcare organizations improve patient experience and reputation management, and Yext’s Healthcare Knowledge Engine, a purpose-built digital knowledge management solution designed to help health systems of all sizes solve their office, facility, and physician digital knowledge challenges. With healthcare consumerism on the rise, healthcare systems, hospitals and physician practices are recognizing the need to manage their online reputation and physician data across online rating and review sites, social media, search and other online sources.

“We’re proud to partner with Binary Fountain, one of healthcare’s leading innovators.  Binary Fountain leverages Digital Knowledge Management to ensure transparency across healthcare ratings and reviews sites,” said Brian Distelburger, co-founder and president of Yext. “Through Binary Fountain’s integration with the Yext App Directory, healthcare providers can increase engagement, build loyalty and trust among patients and drive operational growth.”

The Yext Explorer Awards honor the companies and people defining the future of digital knowledge management — a growing field that fuels intelligent technology by putting businesses in control of all of the public facts about their brand that appear across the intelligent ecosystem. The Explorer Awards recognize companies and people who challenge themselves to think differently about the future of their business and industry.

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

About Yext
Yext is pioneering a new category called Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings® Network. Yext Listings, Pages, and Reviews enable businesses around the globe to facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.

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Media Contact
Michiko Morales (on behalf of Binary Fountain)
michim@gabrielmarketing.com
571-455-9996

About the Author

Kayla Zamary
Marketing Manager

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December 05, 2017

Binary Fountain Unveils Results of the “Healthcare Consumer Insight & Digital Engagement” Survey

New survey on how patients find and evaluate their physicians provides fresh look into their use of ratings and review sites and what matters most to them about the patient experience  MCLEAN, Va., December 5, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online…

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New survey on how patients find and evaluate their physicians provides fresh look into their use of ratings and review sites and what matters most to them about the patient experience 

MCLEAN, Va., December 5, 2017 Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, today released the findings of the “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an up-to-date view into how patients search and evaluate their physicians, the survey, conducted by OnePoll and commissioned by Binary Fountain, shows that healthcare consumers continue to depend on online ratings and reviews and highly value the non-clinical aspects of their patient experience.

Online ratings and review sites are highly influential 

What’s common practice for restaurants, hotel stays and Amazon purchases, is now prevalent in a person’s experience with their healthcare providers. Today, healthcare consumers value online ratings and reviews because they provide unfiltered, transparent patient feedback necessary to find the right physician or hospital. The survey results reflect the impact of online ratings and review sites and the rise of healthcare consumerism.

  • 95 percent of respondents find online ratings and reviews “somewhat” to “very” reliable.
  • 75 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician.
  • 30 percent of consumers share their personal healthcare experiences via social media and online ratings and review sites.

Of the respondents that have utilized ratings and review sites when choosing a doctor, many selected Google as a primary source (34 percent), followed by Healthgrades (17 percent), Consumer Health Ratings (13 percent), Rate MDs (13 percent) and Yelp (12 percent).

Millennials like to share their healthcare experiences online

The survey showed that consumers between the ages of 25-34 are the most active over social media and are more inclined to share their healthcare experience online. In fact, 60 percent of respondents ages 25-34 say they share their physician/hospital experiences via online platforms, including social media and online reviews. With the focus on patient-centric care, hospitals have begun to monitor and review social media posts as they do customer support calls. The survey finds that for all age groups (except for the 18-24 age range), Facebook is the most used channel to share their healthcare experiences. For consumers between the ages of 18-24, Twitter is the most used social media channel to share their healthcare experiences.

“Health” and “care” belong together when it comes to consumer expectations 

In today’s experience economy, patients have an expectation that hospitals will provide the best possible standard of care. If these expectations are not met, patients have a multitude of channels to share their thoughts, ratings and reviews. Simply put, patient experience and online reputation impact each other. As such, the “Healthcare Consumer Insight & Digital Engagement” survey examined, through multiple-answer questions, what factors matter most to patients when rating or evaluating a physician. The survey results revealed:

  • 48 percent of Americans, across all age groups, selected “a friendly and caring attitude” as the most important factor.
  • Whereas, 42 percent of Americans selected “thoroughness of the examination” followed by 40 percent of Americans who selected “ability to answer all my questions” as the most important factor.
  • Overall, 54 percent of women believe “a friendly and caring attitude” is the most important factor, while 43 percent of men believe “ability to answer all your questions” is the most important factor.

Time is a pain point for patients

Across the board, patients mentioned “time” as the most frustrating issue about visiting the doctor. The survey results show:

  • 48 percent of all ages 25 and above selected “wait time” as the most frustrating thing about visiting the doctor.
  • 41 percent of millennials between the ages of 18-24 selected “having to schedule an appointment” as the most frustrating thing about visiting a doctor.
  • In fact, millennials between the ages of 18-24 are three times more likely to be frustrated with “having to schedule an appointment” than any other age group.

When asked “what is one thing they think their doctor could do better,” nearly half (48 percent) of the respondents wrote quantitative time-related recommendations. Some responses include: reduced wait time, better scheduling of appointments, stop overbooking appointments, offer more availability, respond to patient calls faster, etc. In addition, more than a quarter (27 percent) of the respondents mentioned qualitative time-related recommendations, such as: make time to be friendlier and more caring, spend more time listening to my concerns and answering my questions, as well as, take the time to provide a better bedside manner, etc.

“The survey results verify that online ratings, reviews and social media need to be carefully monitored and evaluated by healthcare providers to remain competitive in today’s healthcare market,” said Aaron Clifford, senior vice president of marketing at Binary Fountain.  “Industry research shows online ratings and reviews do not indicate quality outcomes of the healthcare providers, however, they do provide insights on how patients are experiencing various aspects of care. Now more than ever before, healthcare organizations need to proactively manage their online reputation in an effort to improve patient experience and increase patient retention.”

To learn more about the survey results and download an infographic, visit: http://bit.ly/2AOppXM.

Survey Methodology

Sponsored by Binary Fountain, the “Healthcare Consumer Insight & Digital Engagement” survey was conducted by OnePoll, a marketing research company specializing in online quantitative research and polling, between July 14-19, 2017. Feedback was obtained from more than 1,000 U.S. adults who have a physician.

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources. Through Binary Fountain’s signature solutions — Binary Health Analytics, Binary Star Ratings and Provider Social Index® — Binary Fountain provides healthcare organizations with actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout their organization, and engage with their patients through innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow Binary Fountain on Twitter @binaryfountain.

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Contact

Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
571.455.9996

About the Author

Kayla Zamary
Marketing Manager

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November 27, 2017

Binary Fountain’s Senior Vice President of Marketing Aaron Clifford to Speak at Next Generation Patient Experience (NGPX) 2017

A digital healthcare marketing expert, Clifford will chair the measurement and design track that provides best practices for health systems to create and evaluate patient experience programs. MCLEAN, VA. (PRWEB) NOVEMBER 27, 2017 WHAT:  The annual Next Generation Patient Experience Conference (NGPX) will bring together patient experience thought leaders and practitioners from around the country on November 28-30,…

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A digital healthcare marketing expert, Clifford will chair the measurement and design track that provides best practices for health systems to create and evaluate patient experience programs.

WHAT: 
The annual Next Generation Patient Experience Conference (NGPX) will bring together patient experience thought leaders and practitioners from around the country on November 28-30, 2017. The three-day conference offers six carefully curated healthcare tracks along with dozens of speakers to discuss healthcare culture and strategy, patient and family engagement, as well as patient experience innovation and technology.

Aaron Clifford, senior vice president of marketing for Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, will chair the conference’s Measurement & Design Track. Aaron’s introductory remarks will cover emerging digital patient experience trends including Natural Language Processing’s role in helping healthcare systems quickly analyze and act on patient feedback from multiple data sources, including online reviews and surveys, to improve patient experience.

The track will feature senior executives from the Cleveland Clinic, Northwell Health and the Stanford Children’s Clinic, offering attendees guidance and insight into the tools and best practices for creating, managing and evaluating the efficacy of a health system’s patient experience programs.

NGPX’s Measurement & Design Track sessions include:

  • The Power of Patient Feedback
  • Understand the Role of Digital Innovation in Creating Your Patient Experience Strategy
  • Experience Mapping and Design: Mapping the Gaps in The Human Experience
  • Beyond CAHPS Scores: How to Creatively, Effectively and Efficiently Measure Patient Experience

WHEN: 
NGPX’s Measurement & Design Track
Wednesday, November 29, 2017, 1:10 p.m. – 2:50 p.m. PST

WHERE: 
Rancho Bernardo Inn
San Diego, CA 92128

WHO: 
Aaron Clifford, senior vice president of marketing, Binary Fountain
Aaron Clifford is the senior vice president of marketing for Binary Fountain. Clifford brings more than 15 years of experience in the healthcare industry to his current role. Clifford recently joined Binary Fountain from HCA, one of the nation’s leading providers of healthcare services, where he served as the senior director of digital marketing solutions. While at HCA, he created the vision for the organization’s enterprise-wide reputation management program and oversaw digital strategy for 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. Clifford received his BS in management information systems from Trevecca Nazarene University and an MBA from Lipscomb University.

For more information about the conference and to register, visit: https://patientexperience.wbresearch.com/srspricing

About Binary Fountain 
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About the Author

Kayla Zamary
Marketing Manager

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August 15, 2017

Binary Fountain and Kyruus Announce Partnership to Enhance Patient Acquisition and Engagement for Health Systems

The seamless integration of Binary Star Ratings and Kyruus ProviderMatch for Consumers will enable health systems to better educate, inform, and engage their patients online MCLEAN, Va. & BOSTON–(BUSINESS WIRE)–Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry,…

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The seamless integration of Binary Star Ratings and Kyruus ProviderMatch for Consumers will enable health systems to better educate, inform, and engage their patients online

MCLEAN, Va. & BOSTON–(BUSINESS WIRE)–Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, and Kyruus, a leader in provider search and scheduling solutions for health systems, announced today a new partnership that helps healthcare organizations increase online patient acquisition and improve patient experience.

The partnership creates a seamless integration between Kyruus’ ProviderMatch for Consumers, a web-based provider search and scheduling solution health systems embed in their websites, and Binary Star Ratings, a healthcare transparency solution. The integration will also be available to health systems leveraging the ProviderMatch APIs to power their online search experiences. The integration answers health systems’ needs for enhancing provider directory pages – helping patients select the right providers through advanced search, online ratings and reviews, and appointment scheduling.

With healthcare consumerism on the rise, health systems and healthcare providers are recognizing the need to proactively manage their online reputation to acquire and engage new and existing patients. Using a health system’s existing CG-CAHPS or HCAHPS patient experience surveys, Binary Star Ratings converts the patient responses into online ratings and reviews that are published on provider directory pages. The partnership provides a turnkey solution with Binary Fountain directly feeding verified reviews and star ratings onto the provider profiles within ProviderMatch. The high volume of online reviews helps boost provider profiles in search engine results.

“Our commitment to advancing reputation management and patient experience in the healthcare industry is further reinforced through this unique partnership with Kyruus,” said Ramu Potarazu, president and CEO of Binary Fountain. “Together, Binary Fountain and Kyruus will continue to lead healthcare consumer innovation, helping healthcare organizations engage patients who are making one of the most important decisions in their journey – selecting the right provider for their care.”

Through its multi-channel platform for access centers, consumers, and referral networks, Kyruus helps health systems optimize patient access across multiple points of entry. Its consumer-facing solution enables health systems to display comprehensive provider profiles and offer robust provider search capabilities on their websites to attract consumers and convert demand. Through the digital integration between Kyruus and Binary Fountain, health systems can offer consumers an even richer, more informative online experience.

“Healthcare consumers are increasingly searching for providers online and seeking the digital experiences they’ve become accustomed to in other industries,” said Julie Yoo, Chief Product Officer and Co-Founder of Kyruus. “Our partnership with Binary Fountain enables health systems to implement transparency programs and enhance their provider profiles with patient ratings and reviews, so that consumers can make more informed healthcare decisions.”

Both Kyruus and Binary Fountain are venture backed by Providence Ventures—the venture capital arm of Providence St. Joseph Health, one of the largest not-for-profit health systems in the United States. Providence is also a mutual customer of the two companies.

Alongside Providence, the University of Miami Health System (UHealth) will be among the first adopters of the integrated solution. “As we innovate and enhance patient access online, it’s important for us to be able to meet consumer demand for reviews from fellow patients,” said Roymi Membiela, Chief Experience Officer and Associate VP of Marketing & Communications at UHealth. “We’re excited that this integration will give us an automated way to showcase these reviews in our online provider profiles.”

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

About Kyruus

Kyruus delivers proven provider search and scheduling solutions that help hospitals and health systems match patients with the providers best suited to care for them. The ProviderMatch suite of solutions—for consumers, access centers, and referral networks—enables a consistent patient experience across multiple points of access, while aligning provider supply with patient demand. The company’s proprietary provider data management platform forms the foundation of its solutions, powering them with accurate data by coupling data processing with administrative applications. To find out why a Better Match Means Better Care, please visit www.kyruus.com.

 

Contacts

Binary Fountain
Kenneth Brooks, 202-550-5725
kbrooks@binaryfountain.com
or
Gabriel Marketing Group
Jacob Westfall, 440-823-2738
JacobW@gabrielmarketing.com
or
Aria Marketing for Kyruus
Danielle Johns, 617-332-9999 ext. 241
djohns@ariamarketing.com

 

About the Author

Kayla Zamary
Marketing Manager

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June 14, 2017

Binary Fountain Joins Launch of New “Yext App Directory,” Accelerating Seamless Data Integration for Healthcare Marketers

Binary Fountain selected as one of the first healthcare technology providers to participate in Yext’s App Directory MCLEAN, Va., June 14, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the launch of its…

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Binary Fountain selected as one of the first healthcare technology providers to participate in Yext’s App Directory

MCLEAN, Va., June 14, 2017 Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the launch of its self-service integration app in Yext’s newly launched App Directory. Binary Fountain is the only healthcare reputation management provider in the U.S joining the Yext App Directory. The app integration further advances both organizations’ commitment to helping healthcare marketers engage and acquire patients and manage brand loyalty.

With the new app available in the Yext App Directory, healthcare marketing teams can accelerate data integration between Binary Health Analytics, which helps healthcare organizations improve patient experience and reputation management, and Yext’s Healthcare Knowledge Engine, a purpose-built digital knowledge management solution designed to help health systems of all sizes solve their office, facility, and physician digital knowledge challenges, and ultimately attract new patients. The integration app helps ensure accurate information by seamlessly syncing updated provider data between the platforms. With healthcare consumerism on the rise, healthcare systems, hospitals and physician practices are recognizing the need to manage their online reputation and physician data across online rating and review sites, social media, search and other online sources.

“As the healthcare industry continues to see increased growth in healthcare consumerism, Binary Fountain is excited to be one of the first healthcare technology providers to be included in the launch of the Yext App Directory,” said Ramu Potarazu, president and CEO of Binary Fountain. “Through our exclusive partnership with Yext, Binary Fountain will continue to provide healthcare organizations with a holistic approach to engaging patients throughout their journey.”

Through integrations with more than 20 leading enterprise solutions, the Yext App Directory makes the enterprise more intelligent by integrating digital knowledge seamlessly throughout an organization, while creating more opportunities for growth and time-saving efficiencies.

“Digital knowledge is fueling the search for healthcare online. Binary Fountain’s integration in the Yext App Directory helps healthcare systems extend the power and reach of their brands and drive consumer engagement,” said Marc Ferrentino, chief strategy officer at Yext. “Together with Binary Fountain, we are committed to helping healthcare providers enhance patient acquisition and loyalty.”

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

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Contact

Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
571.455.9996

About the Author

Kayla Zamary
Marketing Manager

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May 04, 2017

Binary Fountain Appoints Healthcare Industry Leader Aaron Clifford as Senior Vice President of Marketing

Binary Fountain taps digital marketing leader to increase brand awareness and accelerate growth McLean, Va., May 4, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the appointment of Aaron Clifford as senior vice…

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Binary Fountain taps digital marketing leader to increase brand awareness and accelerate growth

McLean, Va., May 4, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the appointment of Aaron Clifford as senior vice president of marketing. In this role, Clifford will lead all marketing functions, including brand strategy, demand generation, product marketing and customer advocacy services. A respected digital marketing leader with more than 15 years of experience in the healthcare industry, Clifford most recently served as the senior director of digital marketing solutions for HCA, one of the nation’s leading providers of healthcare services.

“We are thrilled to add Aaron to our Binary Fountain family as we continue to grow and increase our leadership in healthcare,” said Ramu Potarazu, president and CEO of Binary Fountain. “His extensive depth of knowledge in digital marketing and healthcare consumerism, coupled with his proven track record for spearheading a reputation management strategy across an entire healthcare system, makes Clifford a tremendous asset to Binary Fountain and healthcare organizations evaluating reputation management and transparency solutions.”

Prior to Binary Fountain, Clifford served in a number of leadership roles during his 14-year career at HCA. Most recently, he oversaw the evaluation of new digital marketing solutions and services while setting a vision for the long-term technical needs of digital marketing. He also helped build HCA’s first corporate IT online marketing team, leading their web and social media services departments, and created the vision for the organization’s enterprise-wide reputation management program. Throughout his tenure, he oversaw the management of 800 websites, servicing 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. His experience leading the evaluation and implementation of a wide range of digital marketing solutions provided him valuable insights into identifying best of breed solutions, positioning him well for his current role at Binary Fountain.

“Throughout my professional career, I’ve had the opportunity to work with and review several reputation management solutions, and nothing has compared to Binary Fountain and their healthcare-specific Natural Language Processing capabilities, online review management functionality, customer service and healthcare expertise,” said Clifford. “I am excited to join the Binary Fountain team as they continue to grow their leadership in reputation management and expand their impact on healthcare consumerism and patient experience.”

Binary Fountain’s healthcare-focused platform tracks and analyzes over 10 million patient reviews from online rating and review sites, social media, CG-CAHPS and HCAHPS and other surveys, garnering nearly 50 million unique insights. The platform also tracks 500,000 physicians. Through its signature solutions — Binary Health Analytics, Binary Star Ratings and Provider Social Index® — Binary Fountain helps healthcare organizations engage healthcare consumers to uncover and act on patient insights to improve reputation management, patient experience and impact revenue. Currently Binary Fountain’s solutions have been used by more than 2,800 healthcare facilities nationwide. 

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

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Contact
Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
703-246-1472

About the Author

Kayla Zamary
Marketing Manager

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May 01, 2017

Binary Fountain and Spartanburg Regional Healthcare System to Co-present at the Healthcare Marketing & Physician Strategies Summit

Andrew Rainey, EVP of Binary Fountain, and Mary Reid of Spartanburg Regional Healthcare System, will host a session, titled “Impacting the Patient Experience with Online Feedback” MCLEAN, VA (PRWEB) MAY 01, 2017 WHAT: The 2017 Healthcare Marketing & Physician Strategies Summit is a unique learning and networking opportunity that brings together elite healthcare marketing, strategy…

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Andrew Rainey, EVP of Binary Fountain, and Mary Reid of Spartanburg Regional Healthcare System, will host a session, titled “Impacting the Patient Experience with Online Feedback”

WHAT:
The 2017 Healthcare Marketing & Physician Strategies Summit is a unique learning and networking opportunity that brings together elite healthcare marketing, strategy and physician relations executives from around the country. The summit serves as a premiere resource of innovative strategies for enhancing marketing, communications, business development, physician relations, physician services and sales in the healthcare industry.

Leaders in patient feedback management solutions, reputation management, and patient experience, Binary Fountain and Spartanburg Regional Healthcare System, will co-present a strategic marketing session, titled “Impacting the Patient Experience with Online Feedback.” Andrew Rainey, EVP of strategy and corporate development at Binary Fountain, and Mary Reid, senior physician development consultant at Spartanburg Regional Healthcare System, will discuss the following key topics affecting the industry: healthcare marketers’ role in impacting the patient experience; tips on how to proactively monitor and respond to online feedback; identifying trends to drive experience improvements and increase physician engagement and proving value to C-Suite executives.

WHO:
Andrew Rainey is the executive vice president of strategy and corporate development at Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online reviews and surveys in the healthcare industry. Rainey leads corporate strategy, go-to-market initiatives and builds strategic partnerships at Binary Fountain. A recognized expert in healthcare consumerism, Rainey has been a speaker healthcare marketing conferences, is co-author of the recently released e-Book, “The Essential Guide to Transparency,” and is contributing author of the book, “Applying Social Media Technologies in Healthcare Environments,” published by HIMSS.

Mary Reid, RN, BSN is the senior physician development consultant at Spartanburg Regional Healthcare System. Reid is responsible for proactively implementing strategies to enhance the patient experience and physician relations. She manages the physician onboarding program, during which new providers learn about reputation management, provider promotion and patient experience processes. She earned her bachelor of science in nursing from Clemson University School of Nursing and maintains her registered nursing license in South Carolina.

WHEN:
Tuesday, May 9, 2017
10 a.m. – 11 a.m. CST

WHERE:
The 22nd Annual Healthcare Marketing & Physician Strategies Summit
JW Marriott Hotel
211 East 3rd Street, Austin, Texas 78701
For registration and more information, visit https://www.healthcarestrategy.com/.

CONTACT:
Jacob Westfield at Gabriel Marketing Group/ 440-823-2738 /
JacobW@GabrielMarketing.com

**In-person and phone interviews available upon request**

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About Spartanburg Regional Healthcare System
Spartanburg Regional Healthcare System (SRHS) offers a full spectrum of services through four hospitals: Spartanburg Medical Center, Pelham Medical Center, Union Medical Center and Spartanburg Hospital for Restorative Care. SRHS provides unparalleled oncological care through the Gibbs Cancer Center & Research Institute. The multidisciplinary Medical Group of the Carolinas has more than 300 physicians across seven counties in two states. SRHS employs nearly 6,000 associates and offers outpatient surgery centers, a vibrant post-acute division, and a Level I Trauma Center.

About the Author

Kayla Zamary
Marketing Manager

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