Reputation Management Strategy for Healthcare | Binary Fountain

Creating a Hospitality-Influenced Reputation Management Strategy in Healthcare

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What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience – and attracting more patients – with online reputation management playing a vital role.

In this webinar, they’ll share the approach, tactics and technology platform behind their reputation management program including:

  • Adopting a high-touch approach for responding to patient reviews and surveys
  • Improving the customer experience across it 10 locations with digital patient feedback
  • Increasing online reviews and survey responses with email and mobile texting campaigns
  • Winning over physicians skeptical of online reviews

Whether you’re with a hospital or physician practice, you can take away lessons you can apply to your reputation management program.


Donna BossuytDonna Bossuyt
Director of Marketing & Customer Service
Florida Orthopaedic Institute


Kim Mott
Marketing & Customer Service Manager
Florida Orthopaedic Institute

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