Marketing to Millennials as Healthcare Consumers | Binary Fountain

Marketing to Millennials as Healthcare Consumers

Millennials have set themselves apart from other generations, particularly when it comes to making consumer choices. So how has this influenced their decisions when it comes to healthcare? And how does this affect digital marketing strategies when it comes to attracting them as patients and building loyalty?

During this webinar, we dig into this “experience generation” growing up as digital natives and how it has shaped their lifestyle, brand loyalty and how they shop for a provider.

We’ll share:

  • Survey results that provide insights into how they use online reviews.
  • What works and what fails when it comes to marketing to them.
  • What they look for in their care experience.
  • A case study from Dayton Children’s Hospital on their experiences marketing to millennials.
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