With click-through rates averaging 36%, text messages present a rich opportunity to generate reviews and gather customer experience feedback. Yet less than half of businesses are currently equipped to engage consumers via text.
Do you have a strategy in place to make the review process seamless and intuitive for your customers?
In this e-book, you will learn how to meet customers in their most favorable moments for leaving reviews, in the channel where they are most likely to take action: SMS text messaging.
To understand the value of mobile testimonials, we explore the following areas:
- The impact of online review volume, recency and authenticity on multi-location businesses.
- Using text message campaigns to improve the quality and quantity of customer feedback.
- Best practices to increase response rates, measure performance and analyze feedback data.
- Successful mobile testimonial campaigns in action.