Limited budget, time, and resources are ubiquitous among healthcare organizations, and the ability to prove return on investment is mission-critical for any reputation management program. Marketers must be able to focus on the areas with the greatest potential for measurable, scalable business outcomes, including an increase in patient base and gains in service-line revenue.
In this e-book, you will find proven ORM budgeting and resource-allocation strategies that save on staff resources, costs, and time. You will learn how to capture organizational buy-in with insights into precisely what various stakeholders are looking to gain from your ORM program.
To understand the key considerations for maximizing your healthcare organization’s investment in reputation management, we cover the following:
- Budgeting across your online presence, patient experience, and feedback management initiatives.
- Measuring key online reputation metrics across reviews, surveys, search rankings, and conversions.
- Adopting technologies and processes to automate tasks and maximize your ORM budget.
- Communicating the quantitative impact of ORM investments and their alignment with high-level business metrics.