Willis-Knighton's Immunization Text Messaging Success | Binary Fountain

Willis-Knighton Text Messaging Campaign Boosts Immunization Awareness During COVID-19

Read The Full Case Study



The Problem

The web and digital management department at Willis-Knighton Health System manages about 100 websites, including hospitals, clinics, urgent care centers and its aging-in-place community.

Willis-Knighton was seeking additional ways to communicate with patients during COVID-19. As the virus progressed, pediatric parents were not keeping their children’s wellness visits, causing immunizations to fall behind.

The health system needed to send a TCPA-compliant message to remind parents of the importance of immunizations and invite them to make an appointment.

Most patient communications, such as follow-up information and requests for reviews, had been triggered by a visit. But the healthcare organization needed another method of mass messaging its patients and providers about important, timely information.

The Solution

Willis-Knighton engaged Binary Fountain’s Messaging platform to provide a fast, efficient process for sending these crucial patient communications.

First, Willis-Knighton crafted a message and sent a list of phone numbers pulled from its EHR system to the Binary Fountain team. The message included a link to a landing page that offered immunization information and informed parents/guardians that clinics were open.

Having already used Mobile Testimonial campaigns, configuration and setup for the “Immunization Reminder” campaign took under 10 minutes. On that same day, the text message was successfully sent to the phones of more than 45,000 parents or guardians.

The Results

Willis-Knighton’s front desk staff reported double its average number of calls that day and the following day in most of its pediatric clinics.

“Phones were ringing off the hooks in a vast majority of our clinics,” said Director of Web and Digital Management James Bobbitt. “Physicians were happy and clinics were happy that parents were calling to make sure they were up to date or schedule appointments.”

As testimony to the power of SMS campaigns, only 141 people unsubscribed from the texts following the immunization reminder campaign, or 0.4%. And there’s much more.

Click here to read the full case study about Willis-Knighton’s successful Messaging campaign.

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