E-books

Ebook. Learn strategies for eyecare and ophthalmology clinics to manage reviews, improve business listings and measure patient experience using customer feedback.

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Your healthcare organization’s recruitment and retention of talent depends on its employer brand. Here are strategies for HR managers to analyze employee reviews across Indeed, Glassdoor and LinkedIn, and build authority as a company of choice for healthcare professionals.

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Need guidance on managing online reputation? Your practice may have received reviews and you’re either concerned or thrilled. Our free e-book provides guidance on how you can build a healthy online reputation and a better patient experience.

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In this e-book, you will find online reputation management strategies that save on staff resources and costs while boosting ROI. Learn how to budget across your online presence, patient experience, and feedback management initiatives, and how to measure the quantitative impact of ORM investments along with high-level business metrics.

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With click-through rates averaging 36%, text messages present a rich opportunity to generate reviews and gather customer experience data. In this e-book, you will learn how to use mobile testimonial campaigns to increase response rates and inspire actionable feedback.

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In this e-book, we explore best practices and tips for making the most of healthcare surveys. You will learn how to generate more responses, inspire actionable feedback, and use survey data to drive meaningful improvements in patient experience.

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E-book. We surveyed 300+ healthcare marketing professionals to gain insights on how the industry’s priorities are shifting due to COVID-19, from staff reallocation and budget-cutting to patient communications and long-term marketing projects.

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How can you balance the need for patient privacy in this unique industry with the brand-building power of an active social presence? In this e-book, we will cover the key elements of a social media strategy that aligns with your organization’s values and protects your online reputation, along with real-world examples of healthcare social media in action.

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Ebook. Quality local listings extend your reach to the broader public at any time – whenever patients need a healthcare provider most. We will outline effective ways to manage online listings based on years of experience in the healthcare industry, and offer insights on building
a successful listings strategy with tips for ongoing management.

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Healthcare consumers are turning first to the internet when seeking a doctor, making provider transparency a must-have. Our new guide details ways to ensure your healthcare organization’s transparency strategy is a success.

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