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E-books

Latest E-books

October 13, 2020

2020 Healthcare Consumer Insight & Digital Engagement Survey

Our fourth annual Healthcare Consumer Insight & Digital Engagement survey includes consumer trends and behaviors shaping the healthcare industry in 2020 and analysis to fuel your patient engagement strategies for years to come.

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October 06, 2020

Guide to Reputation Management for Dentists and Orthodontists

In this e-book, we explore how dental practices can maximize ROI from digital marketing efforts by making the most of patient reviews and local listings.

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September 04, 2020

Guide to Review Management for Eyecare and Ophthalmology Clinics

Ebook. Learn strategies for eyecare and ophthalmology clinics to manage reviews, improve business listings and measure patient experience using customer feedback.

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August 21, 2020

Guide to Managing Your Healthcare Organization’s Employer Brand

Your healthcare organization’s recruitment and retention of talent depends on its employer brand. Here are strategies for HR managers to analyze employee reviews across Indeed, Glassdoor and LinkedIn, and build authority as a company of choice for healthcare professionals.

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August 14, 2020

Building a Healthier Online Reputation

Need guidance on managing online reputation? Your practice may have received reviews and you’re either concerned or thrilled. Our free e-book provides guidance on how you can build a healthy online reputation and a better patient experience.

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July 13, 2020

Online Reputation Management ROI: Knowing Costs and Maximizing Returns for Your ORM Program

In this e-book, you will find online reputation management strategies that save on staff resources and costs while boosting ROI. Learn how to budget across your online presence, patient experience, and feedback management initiatives, and how to measure the quantitative impact of ORM investments along with high-level business metrics.

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July 02, 2020

Successful Mobile Testimonials: A Step-by-Step Guide to Impactful Online Reputation Improvements

With click-through rates averaging 36%, text messages present a rich opportunity to generate reviews and gather customer experience data. In this e-book, you will learn how to use mobile testimonial campaigns to increase response rates and inspire actionable feedback.

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June 11, 2020

Turning Surveys Into Patient Experience Insights

In this e-book, we explore best practices and tips for making the most of healthcare surveys. You will learn how to generate more responses, inspire actionable feedback, and use survey data to drive meaningful improvements in patient experience.

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May 11, 2020

Survey: How COVID-19 is Shifting Priorities for Healthcare Marketers

E-book. We surveyed 300+ healthcare marketing professionals to gain insights on how the industry’s priorities are shifting due to COVID-19, from staff reallocation and budget-cutting to patient communications and long-term marketing projects.

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April 30, 2020

Guide to Social Media Marketing for Healthcare

How can you balance the need for patient privacy in this unique industry with the brand-building power of an active social presence? In this e-book, we will cover the key elements of a social media strategy that aligns with your organization’s values and protects your online reputation, along with real-world examples of healthcare social media in action.

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