E-books

In this e-book, you will find online reputation management strategies that save on staff resources and costs while boosting ROI. Learn how to budget across your online presence, patient experience, and feedback management initiatives, and how to measure the quantitative impact of ORM investments along with high-level business metrics.

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With click-through rates averaging 36%, text messages present a rich opportunity to generate reviews and gather customer experience data. In this e-book, you will learn how to use mobile testimonial campaigns to increase response rates and inspire actionable feedback.

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In this e-book, we explore best practices and tips for making the most of healthcare surveys. You will learn how to generate more responses, inspire actionable feedback, and use survey data to drive meaningful improvements in patient experience.

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E-book. We surveyed 300+ healthcare marketing professionals to gain insights on how the industry’s priorities are shifting due to COVID-19, from staff reallocation and budget-cutting to patient communications and long-term marketing projects.

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How can you balance the need for patient privacy in this unique industry with the brand-building power of an active social presence? In this e-book, we will cover the key elements of a social media strategy that aligns with your organization’s values and protects your online reputation, along with real-world examples of healthcare social media in action.

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Ebook. Quality local listings extend your reach to the broader public at any time – whenever patients need a healthcare provider most. We will outline effective ways to manage online listings based on years of experience in the healthcare industry, and offer insights on building
a successful listings strategy with tips for ongoing management.

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Healthcare consumers are turning first to the internet when seeking a doctor, making provider transparency a must-have. Our new guide details ways to ensure your healthcare organization’s transparency strategy is a success.

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What should your organization do to generate a high volume of high-quality reviews? Check out our three-step guide on generating and monitoring online reviews at scale.

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What should your brand do to identify potential PR crises before they happen and respond to them when they do? Check out our guide for detailed data and expert tips invaluable for your organization’s success.

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When it comes to online brand reputation management, healthcare marketers have a lot on their plate. To help you refine your online reputation management (ORM) strategy, we have detailed a six-phase approach to reviews and reputation management.

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