Resources

On-Demand Webinar
Duration: 30 minutes

With a constantly changing SEO landscape, it’s not easy for digital marketers to stay up to date on policies and trends shaping their reputation in the eyes of the world’s largest search engine. Fear not – we gathered information on the newest, most relevant updates for our upcoming webinar.

In this webinar, we will discuss the latest changes to Google My Business and what they mean for online marketing in 2020.

You will learn how to:

• Use new Google My Business features, including zero-click searches, local 3-packs and the Google Knowledge Panel.
• Adapt to changes in Google’s cookies policy and third-party reviews policy.
• Use other new GMB features that are gaining importance in 2020.
• Find opportunities for online reputation growth through local search and SEO.

On-Demand
Duration: 60 minutes

When patient experience managers at Prisma Health saw how third-party reviews led the online conversation about their healthcare organization, they launched a plan to take back control of its digital reputation. To do so, they implemented a transparency program that leveraged first-party survey data to significantly boost web traffic and increase appointment requests by 50%.

In this webinar, Prisma Health’s patient experience team will share the roles and responsibilities assigned to different stakeholders, leading to widespread physician buy-in and a transparent comment review and appeals process.

You will learn how to:

• Create a realistic timeline for your transparency journey from kick-off to go-live.
• Identify the tenets of an effective communication plan during all phases of the transparency journey.
• Select, train and empower physicians to serve in an influential role during all phases of the transparency journey.
• Develop a comment review and appeals process that is consistent, simple and beneficial to the provider.

Speakers:

• Theresa Varughese, Patient Experience Officer, Prisma Health
• David Clinkscales, Patient Experience Program Analyst, Prisma Health
• Mike Warstler, Sales Director – Healthcare, Binary Fountain

On-Demand Webinar
Duration: 30 minutes

Is your company’s online presence up to date?

It’s never easy to manage online business listings when your organization has multiple locations, but more than two-thirds of consumers search the web for local businesses before making a purchasing decision or scheduling an appointment. Whether its 10, 100 or 1,000 venues, companies large and small need a strategy for claiming, correcting and maintaining listings if they want to attract new customers and retain current ones.

In this webinar, Binary Fountain Customer Success Manager Hannah Borchik and SVP of Marketing Aaron Clifford will lay out strategies for listings management that will save hours of work for your staff and boost your bottom line.

We’ll cover ways to prepare your team to publish location data, optimize SEO and increase search engine visibility, remove duplicate listings and much, much more.

You’ll learn how to:

• Decide what resources are needed to build and maintain a robust listings management strategy.
• Establish guidelines and processes that keep your staff informed and in control of your listings.
• Use technology and services that help maintain your online presence with speed and accuracy.
• Prepare to manage your online reputation once your local listings are active and updated.

Speakers

• Hannah Borchik, Customer Success Manager, Binary Fountain
• Aaron Clifford, Senior Vice President of Marketing, Binary Fountain

On-Demand Webinar
Duration: 30 minutes

Is your organization looking to boost consumer trust and transparency? Publishing survey ratings and reviews on your provider pages is vital to developing a trusted voice in the consumer selection process. Our latest upgrades to the Binary Fountain platform make it easier than ever to view, analyze and manage that data.

To learn about the updates and to see why leading organizations use Binary Fountain, check out a product demo of our new-and-improved transparency solution. In this upcoming webinar, Senior Director of Product Management Chase Ausley and Sales Director Zargham Ghani will introduce its features – all focused on user-friendliness, simplicity and speed to help you increase workflow efficiency.

You will learn how to:

• Use new features and functionalities – including an infinite scroll that enables you to access all providers or comments on a single page – that have been added to the platform.
• Capitalize on optimizations to the user interface, making it simpler and more efficient to manage all your online reviews.
• Get the most out of our transparency solutions by displaying ratings on your provider pages.