Resources: Webinars, Blogs, Case Studies | Binary Fountain

Resources

Latest case studies, webinars, and blog posts

5 Updates to Google My Business Impacting Digital Marketers

Webinar. SEO and local listings experts discuss the latest changes to Google My Business, including zero-click searches and local 3-packs, and what they mean for digital marketers.

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On-Demand Webinar
Duration: 30 minutes

Google My Business logoWith a constantly changing SEO landscape, it’s not easy for digital marketers to stay up to date on policies and trends shaping their reputation in the eyes of the world’s largest search engine. Fear not – we gathered information on the newest, most relevant updates for our upcoming webinar.

In this webinar, we will discuss the latest changes to Google My Business and what they mean for online marketing in 2020.

You will learn how to:

  • Use new Google My Business features, including zero-click searches, local 3-packs and the Google Knowledge Panel.
  • Adapt to changes in Google’s cookies policy and third-party reviews policy.
  • Use other new GMB features that are gaining importance in 2020.
  • Find opportunities for online reputation growth through local search and SEO.

Speakers:

  • Hannah Borchik, Customer Success Manager, Binary Fountain
  • Emma Cook, Digital Media Manager, Gene B. Glick Company
  • Joy Hawkins, Owner, Sterling Sky Inc.

About the Author

Kieran McQuilkin
Content Marketing Specialist

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A Complete Guide to Attracting Online Reviews for Your Multi-Location Business

What should your organization do to generate a high volume of high-quality reviews? Check out our three-step guide on generating and monitoring online reviews at scale.

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About the Author

Beth Downey

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How Prisma Health’s Transparency Program Increased Provider Appointments by 50%

Webinar. Prisma Health’s patient experience team will share transparency program strategies that led it to widespread physician buy-in and a transparent comment review and appeals process.

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prisma-health-webinarOn-Demand
Duration: 60 minutes

When patient experience managers at Prisma Health saw how third-party reviews led the online conversation about their healthcare organization, they launched a plan to take back control of its digital reputation. To do so, they implemented a transparency program that leveraged first-party survey data to significantly boost web traffic and increase appointment requests by 50%.

In this webinar, Prisma Health’s patient experience team will share the roles and responsibilities assigned to different stakeholders, leading to widespread physician buy-in and a transparent comment review and appeals process.

You will learn how to:

  • Create a realistic timeline for your transparency journey from kick-off to go-live.
  • Identify the tenets of an effective communication plan during all phases of the transparency journey.
  • Select, train and empower physicians to serve in an influential role during all phases of the transparency journey.
  • Develop a comment review and appeals process that is consistent, simple and beneficial to the provider.

Speakers:

  • Theresa Varughese, Patient Experience Officer, Prisma Health
  • David Clinkscales, Patient Experience Program Analyst, Prisma Health
  • Mike Warstler, Sales Director – Healthcare, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Ask an Expert: Build a Winning Strategy for Listings Management

Webinar. Learn strategies for listings management that will save hours of work for your staff and boost your bottom line.

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On-Demand Webinar
Duration: 30 minutes

Is your company’s online presence up to date?

It’s never easy to manage online business listings when your organization has multiple locations, but more than two-thirds of consumers search the web for local businesses before making a purchasing decision or scheduling an appointment. Whether its 10, 100 or 1,000 venues, companies large and small need a strategy for claiming, correcting and maintaining listings if they want to attract new customers and retain current ones.

In this webinar, Binary Fountain Customer Success Manager Hannah Borchik and SVP of Marketing Aaron Clifford will lay out strategies for listings management that will save hours of work for your staff and boost your bottom line.

We’ll cover ways to prepare your team to publish location data, optimize SEO and increase search engine visibility, remove duplicate listings and much, much more.

You’ll learn how to:

  • Decide what resources are needed to build and maintain a robust listings management strategy.
  • Establish guidelines and processes that keep your staff informed and in control of your listings.
  • Use technology and services that help maintain your online presence with speed and accuracy.
  • Prepare to manage your online reputation once your local listings are active and updated.

Speakers

  • Hannah Borchik, Customer Success Manager, Binary Fountain
  • Aaron Clifford, Senior Vice President of Marketing, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Trust and Transparency Through Binary Star Ratings

Webinar. Our latest upgrades to the Binary Fountain transparency solution make it easier than ever to view, manage and publish your survey ratings and reviews.

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On-Demand Webinar
Duration: 30 minutes

Is your organization looking to boost consumer trust and transparency? Publishing survey ratings and reviews on your provider pages is vital to developing a trusted voice in the consumer selection process. Our latest upgrades to the Binary Fountain platform make it easier than ever to view, analyze and manage that data.

To learn about the updates and to see why leading organizations use Binary Fountain, check out a product demo of our new-and-improved transparency solution. In this upcoming webinar, Senior Director of Product Management Chase Ausley and Sales Director Zargham Ghani will introduce its features – all focused on user-friendliness, simplicity and speed to help you increase workflow efficiency.

You will learn how to:

  • Use new features and functionalities – including an infinite scroll that enables you to access all providers or comments on a single page – that have been added to the platform.
  • Capitalize on optimizations to the user interface, making it simpler and more efficient to manage all your online reviews.
  • Get the most out of our transparency solutions by displaying ratings on your provider pages.

Speakers:

  • Chase Ausley, VP of Healthcare Products, Binary Fountain
  • Zargham Ghani, Sales Director, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Determing Potential PR Crises Before They Happen: Why Review Monitoring is Crucial for Your Business

What should your brand do to identify potential PR crises before they happen and respond to them when they do? Check out our guide for detailed data and expert tips invaluable for your organization’s success.

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About the Author

Beth Downey

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6-Phase Approach to Online Reviews and Reputation Management

When it comes to online brand reputation management, healthcare marketers have a lot on their plate. To help you refine your online reputation management (ORM) strategy, we have detailed a six-phase approach to reviews and reputation management.

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About the Author

Beth Downey

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Improving Provider Reputation in Academic Medicine with Online Strategies

Webinar. Learn how Temple University Health System used patient feedback to improve the patient experience and increase patient acquisition.

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On-Demand Webinar
Duration: 60 minutes

Healthcare organizations recognize that they not only have to improve patient outcomes, but also improve the overall patient experience to outperform other local healthcare facilities with sustainable results.

The patients as consumers model has driven online care surveys and assessments to the forefront as organizations strive to better understand the patients they serve, beyond individual health profiles and treatment charts.

In this webinar, Temple University Health System will share how the patient experience department and marketing department worked together to analyze survey and digital patient feedback to improve the patient experience and increase patient acquisition.

You will learn how to:

  • Go beyond HCAHPS to gain deeper insight about patient experience
  • Gain physician buy-in across multiple facilities
  • Eliminate organizational silos between the marketing and patient experience departments
  • Measure the success of a reputation management and transparency program
Speakers:

  • Dwight McBee, Chief Experience Officer, Temple University Health System
  • Chelsea Murtin, Patient Experience Analytics Consultant, Temple University Health System

About the Author

Kayla Zamary
Marketing Manager

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Google My Reputation – A Complete Guide to Building Your Company’s Reputation on Google

Getting started with Google My Business is easy, but getting the most out of this platform requires deeper knowledge. Our guide is full of instructions, tips and insights to help you build and maintain your company’s reputation on Google.

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About the Author

Beth Downey

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2019 Healthcare Consumer Insight & Digital Engagement Survey

Which digital platforms are rising in prominence? What type of information matters most to potential patients when researching physician information? Which customer engagement strategies are most effective in this changing space? Read our ebook to learn more!

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About the Author

Beth Downey

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