Resources

Healthcare marketers are having to reprioritize and reallocate resources as COVID-19 impacts staffing and crisis communications take center stage. 

How are department leaders responding and refocusing their strategies in this fast-changing digital healthcare landscape? 

To answer that question, we surveyed more than 300 healthcare marketing professionals across the U.S. and published the results in our latest e-book. Inside, we explore key findings from our survey about how the industry’s priorities are shifting, from staff reallocation and budget-cutting to patient communications and long-term marketing projects. 

For insights on how the healthcare world’s top marketers are pivoting and reprioritizing initiatives during the crisis, download the e-book: “How COVID-19 is Shifting Priorities for Healthcare Marketers”.

On-Demand Webinar
Duration: 30 Minutes

As the COVID-19 outbreak continues, listings management and virtual services are more important than ever for property managers. Is your brand adapting to this new marketing environment and finding ways to communicate with current and prospective residents?

In this webinar, Binary Fountain’s experts are joined by Traci Bild and Jennifer Saxman, executives at senior housing advisory firm Bild & Co., to discuss ways you can optimize tenant communications and continue building a sales pipeline during and beyond the health crisis.

They will answer the following questions, among others:

• What are the best ways to attract move-ins without personal tours, and what tools will complement those efforts?
• How should I approach tenant communications and marketing communications during the coronavirus outbreak?
• Which review generation and referral strategies will be most effective in this new marketing environment?
• How do I protect and improve my online reputation as we begin to emerge from the crisis?

Speakers:

• Traci Bild, CEO, Bild & Co.
• Jennifer Saxman, COO, Bild & Co.
• Megan Reese, Account Director, Binary Fountain
• George LaDue, Sales Director, Binary Fountain

On-Demand Webinar
Duration: 30 minutes

Most industries will be forever changed by the COVID-19 pandemic, with healthcare near the top of the list. How can healthcare marketing teams adjust their strategies now to prepare their brand for life after the coronavirus?

In this webinar, we will analyze successful communication strategies and look at the future of healthcare marketing in the wake of the COVID-19 crisis.

Reed Smith, VP of Digital Strategy at healthcare marketing firm Jarrard Phillips Cate & Hancock and founder of health industry podcast network touch point media, will join Binary Fountain SVP of Marketing Aaron Clifford to share insights and advice on the trends that will affect marketers for years to come.

They will answer the following questions, among others:

• What healthcare marketing strategies work during a crisis?
• How do I build long-term trust with patients, employees and the public on social channels?
• How do I determine which online conversation to monitor and engage with?
• What are the latest COVID-19-related updates to major platforms like Google and Yelp?
• Beyond COVID-19, what should marketers start planning for 60, 90, and 120 days from now?
• How will the healthcare marketing landscape change after its eventual emergence from the COVID-19 crisis?

On-Demand Webinar
Duration: 60 minutes

As COVID-19 spreads, healthcare marketers are using their local expertise and digital resources to inform their communities, update their local listings and manage the ongoing crisis.

Healthcare marketing professionals pivoting their communications for COVID-19 need to fit social monitoring into their strategies to gather valuable information for potential and current patients.

In this webinar, Stewart Gandolf, CEO of integrated marketing firm Healthcare Success, will join Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford to discuss specific ways healthcare marketers can leverage social media and online listings to support frontline providers and engage their communities.

They will answer the following questions, among others:

• How should you reallocate your marketing budget now?
• Which healthcare marketing strategies make sense given shifts in consumer behavior due to COVID-19?
• How should I adjust my brand communications in light of the health crisis?
• Should I change my digital marketing and listings management strategies to respond to the spread of coronavirus?
• What are the key updates I should make to local listings and social media profiles?

A patient’s journey to a healthcare provider’s doorstep begins long before an appointment is scheduled.

Quality local listings extend your reach to the broader public at any time—whenever patients need a healthcare provider most. In this ebook on listings managemen, we will discuss the who, what, when, where, and why of managing your listings, based on years of experience in the healthcare industry.

To simplify the process, we focus on these key areas:

• Defining the goals of your listings management strategy and sparking executive buy-in.
• Collecting data, claiming your listings and organizing them for maximum consumer engagement.
• Expert tips for ongoing management once a listings management system is in place.

For actionable tips on local listings that you can start implementing today, check out our comprehensive guide to a winning healthcare listings management strategy.

On-Demand Webinar
Thursday, March 26 – 11 a.m. PST; 2 p.m. EST
Duration: 30 minutes

The emergence and spread of coronavirus is weighing heavily on the healthcare industry, as care providers scramble to answer a flood of questions from patients and community members. As a consumer experience and patient feedback management platform, we know those questions are coming quickly and from many directions.

In this webinar, we’ll share our findings about the online conversation surrounding COVID-19 and answer questions about managing your brand reputation during this fast-moving health crisis.

We will answer the following questions:

• Which platforms are attracting the most reviews related to COVID-19?
• Which social media sites are consumers using for information?
• What are consumers saying online about coronavirus? How can healthcare organizations respond?
• How should I shape my review response strategy during this crisis?
• What updates should be made to listings and local landing pages?
• How can I leverage Google My Business and other local listings to inform consumers?

On-Demand Webinar
Duration: 20 minutes

Everyone knows a healthy online reputation is valuable to successful businesses. But how valuable is it, exactly?

Binary Fountain leaders Aaron Clifford, Andrew Rainey and Chase Ausley tackle that question every day for clients, so we gathered them for a roundtable discussion about the return on investment for reputation management.

In our latest webinar, they discuss all the metrics you should track to get the most bang for your buck when it comes to managing your online presence.

You will learn about:

• The key metrics for enterprise-wide reputation management strategies, and their impact on your bottom line.
• How to connect reputation management metrics to business objectives and ROI when seeking executive buy-in.
• Measuring ongoing success for your company’s investment in reputation management.